Month: January 2019

Samantha Leonard at Stream Dental Staffing Solutions talks about some tips you can use when hiring in your dental practice.

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A long-time owner/entrepreneur of group dental practices discusses the value QSIDental to his dental business and the tools provided to help his large group practice to grow.

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http://www.smartboxwebmarketing.com

Very few dental websites actually generate business for dental practices.

You know we see this a lot when we talk to dentists all around the country: they put a dental website together ten or twelve years ago, whatever it was, and then time gets by and you don’t update it. They begin to look dated and people notice that when they go to your dental website and look at it. I guess there’s good news and bad news in that. If they’re still going to your website and you haven’t done anything to it in a lot of years that’s a problem. Very few dental websites actually generate business for the dentist, and that’s the kind of thing that Colin and SmartBox are able to accomplish for the practice.

More and more websites are accessed through mobile applications, and some of the older dental websites don’t do that.

The types of branding that your practice would have are reflected in the photographs, the pictures, the marketing, the things that you have in your dental website. But even more than that, your marketing ties really intimately into your website. You’re driving people there, there needs to be a consistency, a continuity with external marketing, internal marketing, and your dental website. Colin is able to put the whole package together, and that’s probably the biggest difference in this company and some of the companies that we’ve worked with before.

We never endorse anything.

The only time we ever endorse anything is when we get feedback from our own clients and it’s doing well. That or we try it ourselves, and Colin started working on our website maybe four or five months ago and it went from unrecognized in a Google search, if you searched ‘dental consultant’ it never came up, to now we’re on the first page and working our way up on the first page.

That’s another thing that doctors and dental practice need to recognize is it’s really not enough just to have a dental website, because people won’t search very long for your website. It’s important to have it highly ranked so that it comes up on page one and is as close to rank number one on page number one as you can get. That’s certainly something that Colin and SmartBox are able to accomplish for dental practices.

Your dental website must open quickly and address the things that patients are really concerned about. Colin’s done so many with so many doctors. It’s funny because it seems like every time you turn around there’s somebody that will do dental websites. I don’t care if it’s your 12 year old or a college graduate… but this is different, this is an investment.

And the other side of things, the search engine optimization, I know doctors are bombarded with that from all corners of the earth, and since they’re confused and since there are so many options out there, what most of them end up doing is nothing which is a mistake.

This is somebody you can trust to do that.

I guarantee you, you’re going to like the product, you’re going to like the cost, and you’re going to like the service.

We’re kind of putting our reputations on stake here, I think they’re filming this, so give them a call and try. The best way to do it is just to go online and look at it, it’s http://www.SmartBoxWebMarketing.com

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http://dentalmarketingguy.com/blog/sandy-pardue-dental-marketing-guy-show/

Legendary dental consultant Sandy Pardue talks about how you can implement systems to grow your practice and make life easier!

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today I have a legendary guest. She really requires no introduction but if you have been on the Dental Town forums, you’ve probably heard of Sandy Pardue. if you’ve ever asked for advice about how to run your practice, we’re talking about practice management, we’re talking about creating systems that work in your practice, we’re talking about all the ins and outs from the insurance issues to how to get more money out of hygiene and how to really just run a practice that leaves you stress free and happy and based on your goals. You know I probably couldn’t even attempt to talk about all your credentials, Mrs. Pardue, so let me just, let me just ask you, how are you?

Sandy: I’m doing great today, I’ve been in meetings all day so I was really looking forward to this time to relax and talk about dental practices.

Justin: That’s excellent, yeah, and I know you’re a busy woman because very, very high demand for your services and what I’d like to do is, you know, I just kind of like to take it back a step and see, you know, how did you get into the dental industry? What’s your background? And what do you do to help dentists?

Sandy: Okay, well it started a long time ago actually about 32 years ago. I never thought I would be working really as an adult, I would tell (inaudible 1:35) and then my goal was to get married and have kids and be a housewife and so I did that. I got married and I had a daughter and I hated being at home and I’d always heard about this dentist in (inaudible 1:51) you back then I’ll tell you it’s 1985, that was doing 1.2 million a year, people were traveling from all over the world to see this dentist. Of course this was pre-computer, he didn’t get computers & till 1988 which was still very early by the way. So they were like 17, 18 staff members and we, I’ll just tell you they had a great reputation, I thought if I could work there, I think I’d like to go back to work. So I applied and I got the job and I was his office manager for eight years and it was so much fun. I knew I needed to expand and become a consultant because people were already, like I said, traveling around the world just to see this practice that was so efficient highly productive and very organized but I loved that job and I eventually, in 1993, I left the building, I went down about three doors down into our own office where we started classic practice resources and I’ll tell you, the rest is history. People have traveled literally from around the world, we just had a group here and we had people from Canada and Alaska and we’ve had people come from japan and Hawaii and Australia as well so it’s been a lot of fun.

Justin: That’s excellent and you know, I love hearing that story because I know a lot of dentists hop on dental town and they asked questions about their practice and you’re on there and you give a lot of good advice. So that’s interesting to hear, kind of the back story of how you got into it, I like that. could you maybe tell us a couple stories about, you know, just one or two stories of how you’ve helped dentists and, you know, what that process was like.

andy: Okay, well first off you have to know that people do not contact us just because they have a floundering practice. people contact us for many reasons, they could be stressed out and some could be doing two million a year, solo, making all the money that they could ever want but maybe they just feel like there’s too many bumps and they dread going to work and they know they could be more organized and things could be more Predictable and then we’ve also had a lot of new dentist. They get out of school and they want to be organized and they want to save time, they don’t want to take five years to ramp up their practice, they understand a consultant can get them going very quickly and so we have worked with all of these types of practices. All the way from 400,000 a year to $6 million dollars a year practices. So, you know, like I said they’re different areas that they need help in but I will tell you there’s, I’ve never seen a perfect practice. no matter what the production level is or how wonderful the doctor is, their leadership abilities are fantastic and their technical skills are great, there’s always something that needs to be done and typically the thing that we see the most is that the back door is wide open in practices. so when I say that I mean that patients find the practice, maybe they saw an advertisement, maybe a friend told him over the backyard fence and they called the practice they came in and then the systems were so broken down within the,.. See full article here http://dentalmarketingguy.com/blog/sandy-pardue-dental-marketing-guy-show/

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