Month: December 2018

http://dentalmarketingguy.com/blog/jill-obrochta-dental-marketing-guy-show

Jill tells us how to stay HIPAA and OSHA compliant, offers advice on how you can protect yourself from government penalties and interference.

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today it is a huge honor to interview a real HIPAA expert. We have Jill Obrochta and she is a 20 year plus veteran of the Clinical Dental Hygiene Arena who specialized inpatient motivation and chairside verbal skills. And now she’s considered one of the country’s top dental OSHA and HIPAA compliance experts. You’re going to want to hear what Jill has to say because the implications for your practice are huge. If you’ve ever known or heard about someone who’s been bitten by to hit the monster. Man, we’re talking about ten million dollar finds. We’re talking really, really big deal here, we’re going to talk about how to protect yourself, and in fact Jill has a special offer at the end of the interview for those of you who are interested in learning more about how to protect yourself from HIPAA and OSHA and how to be compliant. Really, really huge value we’re going to get into. Let me tell you a little more about Jill, she’s a compliance researcher, she’s a product developer and OSHA GHS and HIPAA training specialist. She’s an internationally published writer and educator for several top industry manufacturers including Pro Dentec Capital One, Waterpik Technologies, 3M ESPE, PGNE, and she is the founder of dentalenhancements.com. That’s the website, her own nationwide web based Education Company specializing in OSHA and HIPAA training, and she makes it easy. So she’s here to talk to us about her enthusiasm, about how you can protect yourself, protect your practice. The last thing we want is to have you build your dream practice and then have it crumbling down because of government intervention and penalties. So I’ve said a lot about this, but you know what I can’t talk nearly as well about the technical as you, Jill. How are you?

Jill: I’m doing awesome, Justin. It’s really nice to be here. I’m so excited to talk to your audience and it was great when I heard from you when you reached out, you know, my favorite topic is compliance and HIPAA is really the new OSHA. So there’s so many things that doctors need to be aware of. Not only the doctor, but also their team as well with regards to OSHA and HIPAA.

Justin: Excellent and you know I’ve done a little vetting of, you know. I’ve seen you on dental town. I’ve heard good things about you and I’d love to just dive into this. You know, where do we start? Let’s talk about, you know, what is HIPAA? What kind of history and evolution and meaning of HIPAA?

Jill: HIPAA, so HIPAA started in the 90’s and it really stands for Health Insurance Portability and Accountability Act of 1996. So right around that time when people were moving, you got transferred or you were moving. Insurance companies were making insurance policies skyrocketing price. So originally the president puts a cap on any insurance company being able to price gouge. Later it sort of morphed itself by the year 2000 to have a right to privacy. Many executives were going to interview for jobs and they were getting discriminated against if the big bosses were checking into their health history. Do they have any communicable disease and they were discriminated so, then the government intervened that, somewhere around 2003, all healthcare facilities including dental offices have to have patients sign a HIPAA Patient Acknowledgement form and really what this was, was a pledge from the doctor not to give away, sell their mark, their health information for marketing purposes like name, address, phone number. We were just getting into email, that sort of thing and today HIPPA protects any individuals- past, present, or future protected health information- PHI. There is a ton of acronyms in the HIPPA world. So PHI is what a doctor and his team really need to be aware of, they need to know what is HIPAA? What does that mean for the dental office? That’s a little bit of the history and the evolution of HIPAA but now it has changed and it accelerates so quickly. These days, you know when we think about 2003 we started with HIPAA signing simple forms, we’re going to keep everything private.

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AMP / Accelerate My Practice takes you on an incredible journey in your dental practice management and teaching success in business, climbing the 14050 ft. Mount Sherman just outside Denver, Colorado as an exercise in business management success and to better understand the elements they teach in their dental coach and dental consulting business.

Darren Kaberna and the AMP coaches provide a continual stream of comprehensive and powerful guidance that energizes your team, driving the forward momentum you want from your dental practice. AMP is a premium practice consultant that is fundamentally transforming dental practices to increase profitability and helping dentists achieve their dreams; coaching your team and achieving optimum results GUARANTEED.

This is not the stereotypical adventure that most dentists or their team would normally take, unless you are like Tim Allen in “Wild Hogs,” looking for adventure! Actually, all kidding aside, it is on an adventure like a hike up a mountain you learn great lessons in dental practice leadership that translate into great business success stories.

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IgniteDA.net founder Kevin Henry talks about dental assistant onboarding and interviewing tips to help you avoid making practice-killing mistakes.

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5 ways you can keep your patients engaged with your dental practice:

1. Have an online and social presence.

It’s not a place to sell. Be social & focus on building relationships, being helpful, and share your expertise.

2. Follow up.

Follow up with appointment reminders, special discounts and helpful tips related to their treatments.

3. Encourage and reward referrals.

People trust their peers more than brands, so encourage your existing patients to refer you to their friends and family by offering incentives.

4. Hold events for your patients.

Holding events at your practice and allow patients to meet with your staff. They can:

• Ask questions
• Build positive, long-term relationships

5. Be helpful.

Give openly and you will be rewarded with patient trust and loyalty.

If you are a dental practice that wants to engage and get more patients through effective marketing strategies, give us a call.
We are Xpand, we get you there.

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DentalROI brings more of your best patients and more positive online reviews for your practice. We work exclusively with dental practitioners and you the best Dental Marketing Company you could choose!

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