Month: February 2019

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The easiest way for patients to spread the good word about your dental practice online!

My Social Practice is the #1 comprehensive, integrated social media marketing solution for dentists, orthodontists, and eye care practices worldwide.

Visit our website: http://mysocialpractice.com
Like us on Facebook: http://bit.ly/2wAVIIc
Follow us on Twitter: https://twitter.com/SocialPractice
Follow us on Instagram: https://instagram.com/mysocialpractice

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Learn the biggest mistakes dentists make when marketing online, how to compete with corporiate dentistry, and how patients’ buying habits are drastically changing.

For a full discussion, visit http://bit.ly/DentistryUncensored171

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Jacob Puhl is an expert in new patient marketing and digital marketing, and he works with dentists ONLY. He specializes in SEO, Google Maps Optimization, Facebook Ads, Yelp and any other form or digital marketing that can attract high-end new patients.

Author of the #1 best selling book on dental marketing on Amazon right now http://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=dental+marketing

Jacob Puhl is a long time Dentaltown.com lurker but is occasionally very active Townie. He is a speaker at dental study clubs and dental events.

His mission is to help dentists live the lives they want by helping them attract new patients to their practice.

www.firegang.com

email: jacobpuhl@firegang.com

twitter @jacobpuhl

http://www.firegang.com/dentaltown/

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For over 10 years, like a good young lady, I’ve practiced what I’ve been taught in school, especially the recommendation to create a SWOT analysis when building or marketing a business.

For those of you unfamiliar with the common business practice – SWOT Analysis is comprised of a report including a detailed list of the following:
-Strengths of business
-Weaknesses
-Opportunities
-Threats

It’s always bothered me to list weaknesses and then opportunities. Mainly because any weakness IS an opportunity. This feels incredibly redundant. Any positive minded business person would prefer to phrase their weaknesses as opportunities. For this reason, let’s imagine we strike the Weaknesses portion of this report, as it’s completely unnecessary.

Now, to my real problem with the SWOT: Threats. As a driven creative, it’s hard to place a huge focus on what competitors are doing. I’m from the FIRM belief that if you focus on your strengths, core value and opportunities and make a firm commitment to live to your personal potential – no competitor will even come close to competing with you.

Please, read the bolded sentence again: If YOU focus on your strengths, core values and opportunities while making a firm commitment to live to your personal potential – NO competitor will even come close to competing with you.

In short, YOU are your only real competition. All too often, I see business owners obsessing over what others are doing, instead of focusing on the needs of their audience.

Let’s fix this. From now on, instead of practicing the SWOT, let’s practice the GIST! The word gist, stands for the abbreviated or condensed main meaning of something. The gist of your situational analysis can be created by following the below method.

G: Growth Opportunities – Outline of marketing plan

I: Innovation Opportunities – List 3-5 ways your business will innovate this quarter

S: System Opportunities – List 3-5 ways your business operations can improve or become more efficient

T: Team Opportunities – List the positions available and plans for recruitment

Would you like assistance with your GIST analysis? Contact us!

For additional dental marketing advice, join Grace’s Dental Marketing Forum:
https://www.facebook.com/groups/681653952009257

At Identity Dental Marketing, we have seen that real results come from a collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We’re here for you! Just a few of the services we offer include:
• Marketing for Dentists and Dental Experts
• SEO Strategies from our Dental SEO Experts
• Custom Websites for Dentists and Dental Experts
• Dental Office Marketing Consulting
• Custom Content and Designs for Internet and Print Marketing

Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session!
https://www.IdentityDental.com
(847) 773-5418
Info@IdentityDental.com

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Dr. Dixson is a three time INC Magazine 500 out of 5000 awarded entrepreneur, and the Founder and CEO of The DSO Project, dentistry’s first and only dental support organization, DSO accelerator. Formerly, he was the Founder and CEO of Smiles Services LLC and Founder and President of Smiles Dental Group PC. He is a visionary, inspirational, and transformational leader who builds unified individuals, teams, cultures, and world class organizations. Dr. Dixson became the managing partner of Smiles Dental in 2008. In 2010 he finalized a buyout of his former partners, assumed the role of President and immediately accomplished a successful relaunch of the organization, setting Smiles Dental on a path to explosive growth. The company proceeded to double its number of locations, triple revenue and quadruple its valuation in the ensuing three years. From 2013 to 2015, Smiles Dental roughly tripled the number of locations, revenue, EBITDA and organizational valuation again. He also concurrently codeveloped the dental analytics technology software platform that became Practice Analytics, one of the industry leaders in real time dental practice management analytics. Under Dr. Dixson’s leadership, Smiles Dental was recognized three years in a row, 2013-2015 by INC Magazine as one of the fastest growing privately held companies in the United States, topping out at 550 in 2013. Additionally in 2013, he completed a successful private equity transaction. In addition to his MandA Advising and Consulting work at The DSO Project, Dr. Dixson provides Board Services to private equity firms. He also currently serves as a trusted DSO and dental industry advisor for private equity firms, dental technology companies and global dental brands in a variety of capacities. Dr. Dixson returned in mid 2017 from a one-year sabbatical where he and his family visited six continents and thirty-five countries while homeschooling, with only what they could carry on their backs. Visit dixsonsout.com to learn more.

 

 

Ian is a Partner at The DSO Project, a national consultancy advising dentists on how to start, grow and successfully exit a DSO. Ian is also a Co-Founder and Partner at WEO Media, a 3X award winning “Best of Class” dental marketing firm. Under his leadership WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America, and has garnered an impressive list of industry endorsements and awards.

Ian McNickle is a nationally recognized marketer, writer, and speaker. He has developed significant expertise in online marketing, website optimization and conversion, search engine optimization, SEO, pay per click marketing, PPC, social media, video marketing, online reputation management, marketing strategy, and related topics. In addition, he has developed a set of critical KPI’s, key performance indicators for measuring the effectiveness of any marketing program.

Ian lectures all over North America at dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non marketer can comprehend and implement. Ian writes articles for Dental Economics, Dental Products Report, The Progressive Dentist, and other industry publications on various aspects of digital marketing.

Prior to his work with The DSO Project and WEO Media Ian worked in the high tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high tech in 2006, and founded a regional marketing consulting firm which he ran for several years before eventually cofounding WEO Media in 2009.

Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he graduated Cum Laude with an MBA from the University of Washington.

Ian is an avid endurance athlete having competed in numerous marathon, ultramarathon, Ironman triathlon events. His favorite activity is simply spending time with his wife Andrea, and three kids Evelyn, Morgan, and Brendan.

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Learn how to get paid on your terms. Receive all the money you’ve earned for your Dental Practice

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