“First of all, any marketing that we put out it needs to speak to the patient, not to the dentist or marketing methods work to bring in quality new patients to your practice and what methods are wasting your hard earned revenue.team and what I mean about that is, we need to send out messages, images, concepts, things, that are important to the patient. For example, if I were to send out a postcard. And I listed on the postcard on bullet points, things like 3D Cone Beam scanner in office lab, you know, Ceric, Ceric, same day technology, things that are important, you know, dentist graduated from XYZ University. These are things that are important to us, you know, right now if anybody has anything about OSHA or or sterilization techniques, patients just assume that, that’s not important to them.
What we need to do is make sure things that or if you have pictures let me backup, if you have a picture of like a tooth up close, people, the public, don’t like to look at teeth, they don’t like to look at them up close. They want to see images and they want to see important things about them that speaks to their lifestyle so they want to see a picture of a family that represents them, or a mom and a kid who’s smiling, but not a up close teeth. People don’t like to look at teeth, they look to look at, you know, Oh they look happy. Look how pretty their smile…”
Watch this short video clip from our Front Office Rocks dental office manager training video, Which External Marketing Methods Work for Dental Practices? to find out which marketing methods work the best to bring in quality new patients to your practice and what methods may be wasting your hard earned revenue!
Members of Front Office Rocks, we have the complete webinar available for you in the Office Manager Webinar courses on our website! Don’t forget to download your copy of the Team Meeting Outline while you are there.
Not a member yet? Join us today to get access to our complete database of dental training videos, webinars, documents, and resources!
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