Month: September 2019

Dental Practice Term Loans – Call 904-551-6090: Dr. O's thoughts on success and marketing dentistry!



Cosmetic Dentist Dr. O shares his thoughts and passion for dentistry in this podcast interview hosted by Everyday Practices Podcast. Dr. O discusses marketing philosophy, team culture, leadership, patient care and experience, and what makes Innovative Dental innovative.

Link to the podcast: https://everydaypractices.libsyn.com/rss

☎️ 417-708-5925 
💻 idspringfield.com 

Located outside of the Springfield, MO area? Visit http://www.YourSmileDestination.com?utm_source=youtube&utm_campaign=DrOPodcast for details about traveling to our office.

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Dental Practice Term Loans – Call 904-551-6090: Boost Analytics, Dental Practice Marketing Management (software)



Boost Analytics utilizes a unique software platform to analyze the ROI generated from each marketing campaign that your office does (web, print, radio, TV etc). We then make recommendations to maximize your marketing budget and return on investment.

What is so unique about this program is that the data is automatically pulled and calculated directly from your PMS so you will learn not only how much production you are generating from new patients per campaign but we will also evaluate any missed opportunities and ways to increase conversion rates.
Stop wasting your time and money on marketing. We take the guess work out to help you build a solid marketing plan. We help you get new patient so that you can focus your efforts on treating them.

Dental Details Inc
855-517-2889

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Dental Practice Term Loans – Call 904-551-6090: Dental Marketing Ideas – Know Your Target Market (Part 2)



Dental marketing ideas proven to grow your dental practice! If you’re wondering how to attract new patients to your dental practice. If you’re looking for proven dental marketing strategies to increase revenues, then one great dental marketing idea is to know your target market.

Among the 9 dental marketing ideas that will be covered in this dental marketing video series, knowing who your ideal customer is is vitally important. Unfortunately, because this is not a dental internet marketing strategy, many people will skip this idea or ignore its importance.

To market your practice, your products, and your services properly, the first thing you must do is get clear on WHO your ideal customer is, where they’re hanging out and what their challenges are.

When it comes to building a successful dental practice, you must figure out who your ideal patient is. In this video, I’ll share with you the foundation you need in order to get started with fleshing out your customer avatar.

Your customer avatar has 5 major components:

1) Goals and Values – Make note of the goals and values relevant to your products and services. Your ideal patient’s goals and values will drive all of the dental marketing content that you produce, from your email campaigns to your website copy.

2) Sources of Information – These will help you determine the best places to advertise. When buying traffic from ad platforms like Facebook, you’ll be able to laser target your ideal audience by focusing on these niche interests.

3) Demographic Information – This is the bit of information that will truly begin to bring your customer avatar to life. This provides you with powerful targeting options when creating Facebook ads and an understanding of who it is your copy should be speaking to.

4) Challenges & Pain Points – Once again you want the challenges and pain points of your ideal patients to be related to your dental practice’s products and services. Incorporating an understanding of their struggles into your dental practice marketing strategy will help you in driving new products/services as well as your online marketing for your dental practice. The information you get here will provide you the creative to compel your ideal patient to take action NOW.

5) Objection and Role in Purchase Process – We establish early on that in marketing for dentists, it’s important to understand that women make more than 90% of all buying decisions when it comes to dental care. In regards to objections, you want to know what reasons your ideal patient would have for not becoming your patient and address these possible objections on your website and ad copy.

As you’re creating your dental practice marketing program, be sure that you take the time to create your customer avatar. Having a detailed customer avatar will provide the foundation for the best dental marketing strategies you can employ for your practice.

For a more comprehensive dental marketing plan, check out our in-depth post on 9 dental marketing ideas that you can immediately implement into your practice to start generating real results and real growth today: https://www.minorvation.com/dental-marketing-ideas/

As a Houston dental marketing company and dental marketing experts, we specialize in dental marketing. From offering essential dental marketing services to creating custom dental internet marketing solutions for your practice.

If you’d like to learn the 5 biggest dental marketing ideas that will affect your practice’s ability to profitably acquire new patients over the next 12 to 18 months, then shoot me an email at wesley@minorvation.com.

If you enjoyed this video, then be sure to leave a like down below, share it with your colleagues, and subscribe for more dental marketing videos!

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