In this video, I discuss Local SEO For Dentists. I walk you step-by-step through the most important aspects of Local SEO For Dentists.
The accompanying blog post for this video is at: https://cre8tivedigitalmedia.com/local-seo-for-dentists/
Below is the outline I used for the video.
Local SEO For Dentists: The Ultimate Beginners Guide for 2019
What is “Local SEO”?
Why Do Dentists Need Local SEO?
– Because Dental Patients are from the surrounding area
– Lifetime Value (LTV) of each patient is high
– Competition is EXTREMELY high for Dentists
– People don’t go to page 2 of Google
– Ranking organically means you won’t have to pay for Ads to show up on Google
1) Localized Keywords & Phrases
– How will patients find you on Google?
– What will they search when they need a Dentist?
– Use “Geo-Modifiers” to localize your keywords
– Optimize for “Voice Search” by targetting conversational Keywords
— “Who’s the top rated Dentist in Phoenix, Arizona?”
—” Where can I find Dental Services in Phoenix, Arizona?”
2) Google My Business
– Claim & Verify
— Add Relevant Categories
— Add Quality Photos of Business & Staff
— Add Local Phone Number
— Hours of Operation
— Publish “Posts” to promote special offers
3) Citations
– NAP Information
– “Structured” & “Unstructured”
– Moz.com/local/search/
4) Mobile-Friendly Website
– Pagespeed (Compress Images & Use a Caching Plugin)
– Google’s “Mobile-Friendly Test”
– iLoveResponsive
– Test with your cell phone
5) Schema Markup
– Add Relevant Schema to website
– Helps search engines understand what your website is about
– Google’s “Structured Data Testing Tool”
6) Reviews
– Send patients a Review Link
– Train Employees to encourage patients to leave reviews
7) Backlinks
– Local Link Building will legitimize your site to Google
– Links act as a “Vote of Confidence”
– Get links from other Topically Relevant Websites in your area
– Attend Meetups or Industry Events to form partnerships
– Press Releases from Local News Sites
#LocalSEOforDentists #DentalLocalSEO #DentistSEO
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