Don’t forget! In your dental practice marketing, use Twitter to “learn globally, and befriend locally”. Information on Twitter can be filtered so specifically. It’s one of the very best tools in the world for learning—however, since you’re a dental services provider tied to a physical location, using Twitter to help market your practice should include some specific usage strategies. For example, if you’re in California, engaging with people in New York may not be a good use of your time. It’s important to find and follow people in your local area.
source