Been pitched lately by your website provider or SEO consultant that they’ve now “added” social media to their list of services? More and more naïve (best case) and/or unscrupulous (worst case) website companies and internet marketers are trying to ride the social media wave right into your dental or orthodontic practice. Save yourself a lot of pain and headaches by understanding the fundamental differences between search engine optimization (SEO) and effective social media strategy in your dental marketing efforts.
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