Did you think that marketing alone is what gets you new patients? Well, there’s another “x” factor you really need to consider.
Hi, I’m Xaña Winans, Founder and CEO of Golden Proportions Marketing, one of the largest and most experienced dental marketing agencies in the country.
Yes, good marketing can attract potential new dental patients, but converting them and keeping them depends on another very important factor — your leadership skills.
I have noticed that there are five primary leadership skills that directly impact how effective your marketing will be and how much lifetime ROI you’ll receive from the patients your marketing delivers.
Leadership Skill #3: Accountability
If you really want to see your office grow, it’s time to practice accountability. If a business is struggling and growth appears to be completely stuck, my conversations with the owner usually reveal a pattern of blame, excuses and denial. This is called “Below the Line” behavior and when this happens, I’m told it’s ALWAYS someone else’s fault.
True practice growth comes from acting “Above the Line.” As a business owner, once you start accepting responsibility, taking ownership and being accountable to the results you are seeing, you’ll find you are ready to make the changes truly necessary to grow. As they say, the buck stops here, or in this case, with YOU.
Want to sharpen your leadership skills and turn your obstacles into opportunities? Click to get your free copy of The Ultimate Guide to Leadership for Dentists. It’s loaded with expert advice from some of the top dental practice consultants in the country.
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