Did you think that marketing alone is what gets you new patients? Well, there’s another “x” factor you really need to consider.
Hi, I’m Xaña Winans, Founder and CEO of Golden Proportions Marketing, one of the largest and most experienced dental marketing agencies in the country.
Yes, good marketing can attract potential new dental patients, but converting them and keeping them depends on another very important factor — your leadership skills.
I have noticed that there are five primary leadership skills that directly impact how effective your marketing will be and how much lifetime ROI you’ll receive from the patients your marketing delivers.
Leadership Skill #1: Delegation
Your ability to delegate and entrust others in your office with important tasks frees your time and attention, allowing you to focus on patient care.
That’s not to say you shouldn’t be spending any of your attention on marketing, but trying to manage responsibilities that can be handled by your team can prevent you from seeing the big picture. You need to spend the time you have available on the strategic marketing decisions, and not what picture to use in a social post or what font to use in a headline. Give your team clear direction and expectations, and let them run with it.
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