1. Don’t overdo it. Make sure you are not emailing too frequently. Daily or weekly messages are often seen as disruptive. If you are sharing a corporate message, service offerings or brand-related messaging, limit your communication to a monthly or quarterly newsletter.
2. Consider utilizing video messaging. By embedding an image with a link to a video, you can make your video the main focus of your message. This allows you to connect with your audience on a more personal level, establish trust and deliver your content in a unique way that is more likely to cut through clutter.
3. Share value. If your content is self-serving, your audience will tune it out. If you bring valuable insight in your communications, you will establish trust with your audience which can lead to massive, long-term growth.
4. Make your content visually interesting. A long email with no images, video or style can be daunting. You’ll lose your reader before you even begin.
5. Create a grabbing subject and headline. Boring messages have low open rates. Some of my favorite subject lines have open rates at or above 50%, compared to less intriguing messages which often sit around 20%. If you don’t know how to write a great headline, pick up an advertising copywriting book or perhaps hire professionals (Identity Dental Marketing.)
6. Consider a drip campaign. Allow your email to set up room for your next message. Create sequential content that leaves your audience wanting more information. There’s nothing like a cliffhanger.
For additional dental marketing advice, join Dental Marketing with Grace
www.facebook.com/groups/DentalMarketingWithGrace
At Identity Dental Marketing, we have seen that real results come from a collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We’re here for you! Just a few of the services we offer include:
• Marketing for Dentists and Dental Experts
• SEO Strategies from our Dental SEO Experts
• Custom Websites for Dentists and Dental Experts
• Dental Office Marketing Consulting
• Custom Content and Designs for Internet and Print Marketing
Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session!
https://www.IdentityDental.com
(847) 629-4646
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