Learn More: https://www.localeyemedia.com/digital-marketing-for-healthcare
People spend large amounts of time online in this time. People have access to tons of screens all the time. People can now use the internet on their television, they carry their laptop all around the house, and when they leave (and most of the time in the house now) they have smart phones that are used to browse the internet. If you are in healthcare (medical practice, doctor’s office, hospital, specialist, etc) and you want to be successful in marketing your business then you need to win with online advertising.
This video breaks down the major platforms that we use to make sure that you can reach potential patients all across the internet. When you use these platforms in your strategy you will be able to reach and win more patients than most any other practice out there.
These are the platforms covered in this video:
1. Search Engine Marketing – When people are searching it is typically because they have a high likelihood of taking action. You want to reach them immediately so they take action with you.
A. Google Ads (formerly Google AdWords): This gets you a paid listing at the top of the search on certain keywords when the searcher is in a certain area.
B. Organic SEO/Local SEO: Optimize your website, your online listings, your backlinks, and more to show up in the unpaid listings and the search engine map when a user is searching for you.
2. Social Media Marketing – Social Media is the new town square. Make sure your medical practice’s voice is heard.
A. Organic Social Media – Make sure your pages are set up and you provide relevant information to your audience.
B. Paid Social – This is an extremely cheap and powerful tool. Reach people with the messages you want them to see based on where they are or re-target those that have visited a certain area of your website.
3. Online Display Advertising – Show up on websites that have relevant content such as sites that talk about treatment for certain illnesses. Get your ad in front of people researching something you can help with or re-target people that have visited certain areas of your website.
These strategies can be used for:
– Healthcare Providers
– Medical Practices
– Medical Groups
– Primary Care
– Urgent Care
– Pediatrics
– Medical Spas
– Plastic Surgeons
– Health Clinics
– Hospitals
– Surgery Centers
– Various Specialists
– Dentists
– Orthodontists
– Orthopedic Specialists
– Physical Therapists
– Dermatologists
– Podiatrists
– Cardiologists
– and more
Some tools we like:
Building a website: https://www.duda.co/
Online Listing Service 1: https://synup.com/
Online Listing Service 2: https://www.yext.com/
Pay-per-listing service: https://www.brightlocal.com/
Google My Business Guidelines: https://support.google.com/business/answer/3038177?hl=en
Choozle: https://choozle.com/
Phone: (706) 675-5800
Email: hello@localeyemedia.com
Marketing Strategy: https://www.localeyemedia.com/strategy/
Website: https://www.localeyemedia.com/
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Local Eye Media is a marketing agency and marketing consulting firm based in Athens, GA that provides businesses with plans that generate real results. We are made up of marketing professionals with real world marketing experience. We help bridge the gap between those with marketing knowledge and those that know the technicalities of digital marketing so you know your brand is growing while your marketing dollars are spent efficiently.
Local Eye Media
Facebook: https://www.facebook.com/localeyemedia/
Twitter: https://twitter.com/localeyemedia
Instagram: https://www.instagram.com/localeyemedia/
YouTube: https://www.youtube.com/channel/UCYKQk0oRNhMCvI2y8CHwD1A
LinkedIn: https://www.linkedin.com/company/local-eye-media-llc/
#Healthcare #Marketing #Advice
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