Dental Marketing is our primary focus at Oakwell Publishing but we also market other professionals too – see our website at http://www.OakwellPublishing.co.uk.
Do you know that there are up to five key areas that most businesses ignore which could seriously affect their professional image – at the end of this video I’ll show you how to get these insider tips – free of charge.
Operating any business is a challenge and you face many problems – from staffing, marketing, beaurocasy and many other obstacles.
How do you know if your marketing is effective – do you know precisely which areas of your marketing is yielding the best results – or do you adopt the shotgun approach, and hope that someone will give you a call. If that is your approach, we need to talk, soon
For instance, when people Google ‘family dentist’ where do you come in the search results. How about keywords like checkups, cleaning, veneers, implants, cosmetic dentist or orthodontics – do you know where you feature in all the Google search results – very few dentists really know precisely how their webmaster targets their keywords and in some cases they don’t even target the correct keywords.
If your practice isn’t found in the top half of page one for your keywords – then your chances of getting business is severely limited – so it’s important that you at least feature in Google places results – but that alone isn’t enough – did you know that you could also rank for other listings too ? You may have wonderful facilities and an outstanding team of co workers – but your competitors could be taking business from under your nose and you don’t even know it .
People are searching for keywords like ‘family dentist’ every day and Googles own statistics are, that 2 out of 3 enquirers often follow up with a phone call within one hour – this is powerful marketing that could make a huge difference to any dental practice. – and I haven’t even mentioned smartphone search behavior.
We work with dental practices within the UK and Ireland and although many wish to remain anonymous we have client testimonials to vouch for our services – check it out later.
If your practice is not bringing in a steady stream of new dental patients then there may be a problem with some of the processes within the practice – for instance, are your staff tutored in how to discreetly suggest to a happy patient that they may consider leaving a patient testimonial on a directory review site. This is one of many suggestions that we could make, to help enhance your position in Googles eyes. Are staff actively encouraging satisfied patients to refer their friends – if not, you’re certainly missing out on a huge untapped and FREE resource- think about it.
We understand the unique service that your practice provides and we can help you brand yourself and get that message across social platforms and websites, to turn viewers into prospects and on, to paying patients – a type of sales funnel.
Our ultimate goal is to provide you with a steady stream of dental patients who STAY, PAY AND REFER!
Your potential targets may be families – but it’s also possible to mine down into the sub niche and specifically target keywords like dental implants’, cosmetic dentist or dental braces. We can help you, position yourself, as the authority figure within your sub niche, and in doing so, you’ll also be able to focus on areas where you could specialize on high end patients, doing your favourite procedures.
From general family dentistry through to dental marketing for seniors – we can laser guide your marketing, so that you maximize your return for every pound or euro spent.
With our experience over the years, this will be a cost effective answer.
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. On your behalf, we’ll lock horns with your competitors, and with our proven strategies – we’ll always achieve great results.
Our primary areas of interest are – social media, your website, 3rd party directories, customer reviews, blogging, client videos and when we progress to advanced marketing, we get to work on email lists and patient referral programs. Watch our other videos for more information.
We want you to be found everywhere patients search – yes being No 1 is great – but it’s even better to be found everywhere.
Other useful links
https://www.facebook.com/oakwellpublishing1
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