Dental Keyword Videos – Online Video Marketing for Dental Practices using Keyword Videos
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In this video, Theo van Dort shares information about a new video marketing service to help Dental Practices to get found online when a prospective patient is searching locally for a solution to their problem. If you’d rather read the transcript it is here:
Would you like your dental practice to stand out at the top of Google? There are over 11,000 different keywords or keyphrases that came up when we were searching around dental practice, dental surgery, veneers, crowns, bridges, teeth whitening and Dental terms that we could think of – over 11,000 dental keywords. We’ve chosen the most relevant and what we will do is make you videos but localised to where your practice is. To allow us to do that we will create bespoke slides for those multiple keywords. So as an example if somebody is looking for dental veneers in Farnham and your dental practice is in Farnham then we would say “Are you looking for Dental Veneers in Farnham?” Then what we’ll do is create you bespoke videos based on those multiple keywords. So “Are you looking for Dental Veneers in Your Town?”
We’ll have your logo down here and your website on the screen and this will also be done in your branding, with your fonts, and your businesses’ colours. Don’t worry that this will all be done bespoke for you. What I love about this process is that it allows our presenters to create you a fantastic autocue script in the studio here. So the presenter would start saying “Are you looking for Dental Veneers in Your Town?” Let me introduce you to the team at your practice, your telephone number, your website and ideally a photograph of your team of dentists. Then we give a bit of information about dental veneers so that YouTube and Google are looking at that information and thinking this is a relevant video about dental veneers. At the end we have a call to action saying “If you would like to find out more about dental veneers in your town, please call the team at, on this number or visit this site. That’s a call to action at the end of the video that allows people to take action. Because if you tell them what to do then they are much more likely to do it than if you just finished the video smiling at the end.
We will then build you an optimised YouTube channel. It has to be optimised so that Google and YouTube (because by the way, Google owns YouTube) sees it as being an authority which helps you to you’re your videos higher up the search engines. If you already have a YouTube channel we can optimise the one you already have.
We will then upload the videos. We go through a 29-point optimisation plan. 29 points at the moment and it is continually growing as there is different things that we can do and different things that we can learn to make sure your videos are ranked and that’s for every single video.
We uploaded videos slowly 1, 2, 3, 4 a week sometimes 5 a week over a period of 8 to 12 weeks because regularly putting content onto YouTube means that they will see you as an authority. Not somebody that dumps 50 videos on, on day one and never does anything again. By uploading the videos slowly you’re more likely to get your videos ranked higher up. We also do a lot of optimisation for you as well that I’m keeping top-secret as if I shared that on a public forum like YouTube everybody would be copying it. Ideally your practice gets found organically. What I mean by organically is if you’ve ever paid for Google Adwords then you’ve had to pay money every time somebody clicks a keyword or keyphrase related to your dental practice. Eventually what happens with these videos over a period of months as they get more and more authority and they rank higher and higher up YouTube, Google and the different search engines is that you will get down organically which means when somebody clicks that, it doesn’t cost you any money and they’re going to watch your video that’s going to show your dental practice off as being an authority, talking about the exact phrase that they are looking for at that moment in time. They’re much more likely to click on that video and come through to become a prospective client of yours. An actually there’s a stat that says that it is 53x more likely that somebody browsing the Internet is going to click on a video thumbnail and play that video than they are going to click on a standard text links when you search for something on Google. So if you see a Video Thumbnail, you’re 53 times more likely to click it than the other. So we will create you all of those videos, like this, optimised for your business; branded for your business.
Dental Keyword Videos – http://youtu.be/-cDBnDCqdGE
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