Take this Dentaltown Continuing Education course by clicking on the following link: http://bit.ly/11qeHzN
See the full Dental Marketing Summit Series here: http://bit.ly/SummitSeriesCE
Credit Details: This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
Synopsis:
Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the results of their external promotion. Properly calculating return on investment from promotion results is also covered in detail.
At the end of this program, participants will have discovered all of their marketable attributes and will have a fairly clear priority list within each attribute category, specifically for their practice. Participants will also realize that proper result tracking is not only achievable, but affordable and easy. Understanding proper measurement of return on investment will provide participants with a realistic expectation path.
Description of Speaker:
Howie Horrocks: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America’s Dental Marketing Guru. And now, he is a co-author of Unlimited New Patients, Volume THREE. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists. He has authored articles on the subject of new patient promotion for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Profitable Dentist, The Advertising Dentist, Inside Dentistry, Dental Practice and Finance and others. Dr. Howard Farran has called him, “Dentistry’s Number One Marketing Man.” He has received accolades and endorsements from virtually every leader in the dental profession.
Mark Dilatush: Dr. Howard Farran said of Mark, “multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success.” Mr. Dilatush is a co-author of Unlimited New Patients — Volume THREE. Mark is the Vice President and partner of New Patients, Inc. Mark has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice. Mark writes and lectures on the implementation of advanced practice management principles and practice marketing to dental organizations and study clubs throughout the nation. You may have read some of Mark’s articles in recent issues of Dentistry Today, DentalTown, The Profitable Dentist, and many national e-newsletters. Many dentists also appreciate his straightforward advice on the DentalTown and ACEsthetics dental forums.
Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
-Provide each participant with the knowledge necessary to implement pristine result tracking and evaluate outside influences that might harm outcome
-Provide a thorough understanding of how to properly measure return on investment
-Provide a very detailed look at all of the participant’s marketable attributes and the priorities of each
-Uncover participant marketable attributes that they didn’t think were marketable!
More Details / Take Course: http://bit.ly/11qeHzN
See the full Dental Marketing Summit Series here: http://bit.ly/SummitSeriesCE
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