Progressive Dental is a marketing and consulting firm headquartered in Clearwater, Florida. They specialize in marketing dentists and dental practices across all mediums including websites, billboards, TV, radio ads, direct mail, PPC (pay per click), SEO (search engine optimization), social media, video, and more. Their goal is provide individualized services to each client and assist them in reaching their unique practice objectives through strategic marketing and support services.
Over the last 11 years, Progressive Dental Marketing has found particular success marketing dental implants and full arch dental implants. They strive to enable each office to reach more individuals in their target demographic and convert them into lifelong patients through office training and coaching. Through a combination of internal marketing, external marketing, and dental staff trainings, practices are able to acquire and convert more dental implant and full arch cases.
Interested in Boosting your Practice with Progressive Dental?
Visit us here ➡️ https://www.progressivedentalmarketing.com/
Ready to speak with Progressive Dental?
📱 Call us toll-free at 888-600-4996.
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Our special guest was Dale Warner, who is an internet marketing expert that has worked in this area for 8 years.
We want the outcome of this conversation to be educational for those that hire these services out so you can better understand what your company is discussing with you. We want you to be as informed as possible so you can make better decisions. If on the other hand you are doing this stuff yourself, we want to give you the most impactful things to do.
We started the conversation off with the difference between Interruption Marketing vs people seeking you out. The acquisition cost per patient is much lower with people contacting you vs you doing Interruption Marketing. An example of Interruption Marketing would be a TV ad offering whitening for life. It is called “Interruption Marketing” because you have something in the ad that interrupts their train of thought and directs their thinking to your ad content. On the other hand, if you had patients looking for implants contacting you because they googled it and found you, your odds of acceptance are much higher and much less expensive. Therefore, we want our internet content to be such that people seeking the services you enjoy offering the most, show up when someone searches the internet for them. “Qualified leads” is the term used in the marketing world.
Now we need to understand the technical things about websites and how we get our content to our target audience. You can do this via your website and “organic” search results or via paid ads, or what is termed “pay per click” (PPC). Typically the cost for results is lower with PPC as we demonstrated on the show.
We then discussed “search terms” and how those can impact either your website or your PPC ads. This is key to success – you need to fully understand what people are looking for to have the most success. You also need to match the services you offer to what people are looking for. For example, when we looked up the search results for “Denver dentist” there were about 700 searches per month on for this phrase. Now if you simply make dentist plural, you lose 500 searches per month. It is amazing how impactful one letter can be. While there is a lot of search volume for “dentist” having a more narrow search might be even better. For example, “denver dental implant” might not have the volume, but will probably be a more qualified group of people and also a higher fee service and, therefore will have a better return on your investment.
We also discussed how consumer’s eyes move around a website and search results, therefore giving you insight into where you want your content. Some of the real estate on a website is extremely valuable and often doesn’t have the most impactful content in the best places. Similarly, we discussed claiming your local listings and the importance of this. This is something very simple to do that could have huge results for you getting more inbound calls. As with anything in life, often the small things can yield huge results and should not be ignored. Some of the seemingly insignificant things we discussed could results in 20 or more inbound calls. Take the time to understand these little things and how they can impact your internet presence.
If you have questions or would like to learn more about how the internet can help you grow your practice, please contact me. If you want to see the video on this topic, visit the website and play the video.
Sal loses it while messing with a dental patient in this crew-favorite challenge. #truTV #Insidejokes Subscribe: http://bit.ly/truTVSubscribe Watch More Impractical …
Do you ever wonder, “how can I make the most out of social media for my dental clinic?” – In this video, I give two examples of dentists, who are ahead of their game and have cracked the code to convert followers into patients, by optimizing Instagram to get more patients.
Say hi on social:
Instagram: https://www.instagram.com/npdigitalmarketing/
Facebook: https://www.facebook.com/NathaliaPorrasMarketing/
Subscribe for more videos: https://www.youtube.com/channel/UCkyDngIoTef5HsbJInUN7dQ/videos
When it comes to growing your dental practice, there are going to be dozens and dozens of things you can focus on.
One of the more prominent areas you can improve on is your copywriting on your website.
This is the actual words and content that you put on your website that web visitors will read. In this video, I’m going to show you:
– The typical way most websites are structured
– Why you need to write for ONE specific person
– How to develop your ideal patient
– How to improve your copywriting
Click to watch more Adventure Time: https://bit.ly/2QuxyZ3 Check it out, it’s our brand new, algebraic, Adventure Time official YouTube channel! Explore funny …
Profitable dental marketing is one of the MOST sought after services by dentists across the United States… yet few practices (and agencies) actually know what’s required to create predictable Return On Investment. Here at Value Driven Ads we focus on attracting dental implant patients through our proprietary “Marketing Stack”.
In this video, we share how we generated OVER 600 dental implant leads with just ONE advertisement on Facebook. We analyze the Copywriting principles behind its success, why the video element stood out in the newsfeed, and how you can model this type of advertising for your own practice.
For more information about us: https://www.valuedrivenads.com
Contact Us: 907-330-9888
The dental industry is changing. General dentistry is getting less and less profitable every day. If you don’t know how to attract more profitable cases to your practice – such as All-On-4 Implants, Implant Overdentures, Implant Bridges, or even Single Implants – you will have a difficult time scaling your business in 2020 and beyond.
The great thing about this particular implant marketing strategy is that the better your the copywriting is, the more leads you will get in a shorter amount of time. The client mentioned in this ad received an average of 5.5 leads EVERY day!
Of course, this video only highlights ONE piece of the puzzle behind our marketing success with our clients. The average dentist goes on to generate an additional $250K plus with our consulting and systems in the first 90 days of working together.
Keanu our CMO & Co-Founder has profitably managed over $500K of digital spend across Facebook & Youtube. Our other Co-Founder Dr. Tatiana Herzog from the Implant Center of Miami has grown her practice to $3M in revenue. Through their collaboration together and consistent day-to-day work, they have learned what’s ACTUALLY required in order to grow an implant focused practice.
For more proof, please watch other videos on our channel and what other dentists have to say about working with us.
“How to get more patients in your practice?” is one of the common questions doctors have. And if you blindly opt for Digital Marketing of your Medical or Dental Practice, then you should watch this video. If you understand what’s right for you, your biggest question will get answered.
