Dental Practice Financing

Cosmetic Dentist Marketing – Get More Cosmetic Patients

Want to chat with Mike? https://thedentalboost.com/mike-video/

Cosmetic Dentist Marketing Services

Mike Pedersen is the founder of The Dental Boost, an SEO and Website Design agency helping cosmetic dentists attract more high value patients month after month.

Cosmetic dental patients can be worth, $5,000, $10,000 or more to your practice, which is a fast way to increase your revenues without overloading your schedule with general patients that you may earn $800 for the entire first year.

Focusing on smile makeovers, multi-veneer and crown cases can result in much higher revenues for your practice.

Doing the dentistry you love to do is the key to career satisfaction and avoiding early burnout.

You must learn how to implement emotion to all of your website copy; and more importantly videos on your website. Connecting on an emotional level to that potential cosmetic patient will get your phone ringing more consistently.

99% of all dental web copy is “me” oriented. Meaning it is talking about the practice and not enough about the needs of your website visitor.

Each cosmetic page should be treated like a landing page with a conversion goal. This conversion goal could be a phone call, a form fill or a “next step”.

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Lets jump on a call to explore the opportunities together:
https://thedentalboost.com/mike-video/

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Connect With Us:

http://www.facebook.com/thedentalboost
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Here are some of the biggest mistakes I’ve seen in the dental marketing space, especially when it comes to Facebook advertising for dentists and dental practices!

I have literally been through thousands of dental websites and checked out what they are doing in terms of their digital marketing and I can honestly say that there are less than 30 dental practices in the UK that have a sound predictable online marketing system set in place that will generate them leads on DEMAND when they need to.

As for the rest of them, they are either relying on referrals to grow their business and as you can imagine, this isn’t really a strategy, it’s more of waiting, hoping & praying game… You simply do not control when a referral comes in, you cannot turn on the referrals or turn them off. Or they just simply disregard facebook advertising and social media marketing as some sort of myth and claim that it doesn’t work because one of their un-trained staff members attempted to run ONE facebook ad!

Don’t get me wrong there are, of course, some dental practices that are big enough now that they probably don’t need to spend a dime on digital marketing as they cannot physically handle any more patients but these are few! It’s going to be interesting to see where those practices will be in 3-4 years now that social media is taking over!

P.s – Please forgive the bad quality in this video! My video editor was playing up and wouldn’t export the video at high quality for some reason!

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Dental Search Engine Marketing is the marketing strategy of advertising your dental practice through search engines. Read more about dental PPC and other dental marketing tips here- https://advicemedia.com/dental-marketing?utm_source=youtube&utm_medium=social&utm_campaign=dental-marketing-6&utm_term=dentistry&utm_content=all

Dental SEM Overview
Generating New Patients- Very Effective
Do It Yourself- Very Difficult
Typical Cost- Minimum of $750/month

Ranking factors for advertisements on search engines:
•Maximum Bid Amount
•Expected Click-Through Rate
•Relevance of Each Keyword
•Landing Page Quality & Relevance
•Relevance of Your Ad Text
•Historical Account Performance

Learn how Advice Media will get you more patients & receive a free website evaluation at https://advicemedia.com/?utm_source=youtube&utm_medium=social&utm_campaign=dental-marketing-6&utm_term=dentistry&utm_content=all

Subscribe to our YouTube Channel https://www.youtube.com/c/AdviceMediaLLCParkCity?sub_confirmation=1

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Are you not seeing any results from your marketing efforts? Don’t know how to follow-up? From Jameson Management, here are three ways to improve your marketing and follow-up.

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In this video we share our experience as a dental implant marketing agency and also owners of a successful dental implant center based out of Miami, FL. We cover some of the major bottlenecks holding back other dentists from scaling their monthly implant cases, such as:

– Why Only Marketing On Google Ads Is A Mistake
– How to Pre Frame Implant Patients For Case Acceptance Before They Ever Meet You
– What’s Possible With Sequential Based Value Driven Ads
– & Why You Shouldn’t Settle For Less As An Implant Focused Dentist

The dental market in the United States is clearly in turbulent times. With the rise of corporate dentistry and the DEVALUING of general dentistry procedures, private practice owners just like you are being forced to make a critical decision – either join a soulless corporate organization and lose your autonomy OR increase your standards and position yourself as the top dog in a highly profitable dental niche.

The digital world has changed the industry forever. Dentists who invest heavily into dental implant marketing as the spearhead of their advertising will thrive. Those who stay in the “bloody waters” of general dentistry will likely drown…

Take the time to listen to this video and hopefully you’ll be positioned as the top implantologist in your area in the years to come.

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Lets discuss the 7 most common mistakes dentists are making with their Facebook or Instagram ads to attract and retain new patients. If you’re not signing up a consistent amount of new patients through Facebook already, you’re missing out on the #1 best online marketing strategy.

Want to set up a time to speak with us about becoming a client? Visit our scheduling link here: http://calendly.com/keychaindigital

Timestamps:

@00:36 Mistake #1 – Not Using A Special Offer
@02:15 Mistake #2 – Not Using A Landing Page
@04:03 Mistake #3 – Not Using The Right Ad Objective
@04:59 Mistake #4 – Targeting The Wrong Audience
@05:49 Mistake #5 – Using The Wrong Creative
@06:58 Mistake #6 – Using The Wrong Headline
@07:45 Mistake #7 – Setting And Forgetting

Here are the links to resources mentioned in the video:

Landing Page Software:

Instapage – https://mbsy.co/instapage/38503073
Click Funnels – http://www.clickfunnels.com

Stock Photos:

1. http://Unsplash.com
2. http://Pexels.com
3. http://Twenty20.com

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The Internet lets people easily criticize your dental practice in public. Colin discusses managing communications crises in Patient Attraction Podcast 709.

For more information on attracting the patients YOU want, go to http://www.smartboxwebmarketing.com.

Call Us: 888.741.1413

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