Whether you like it or not, the facts are patients are no longer patients … they are consumers. This high-level video is part one of our seven part series to better dental business management and how to better understand today’s dental consumer. It discusses how consumer buying tendencies are now the same at your dental practice as they are with any other business. The importance of dentists and orthodontists (and their staff) becoming consumer experts cannot be reiterated enough. The new consumer culture in dentistry is happening and you need to adjust or your practice will lose to the ones that do.
source