What is internal marketing? It’s so much more than asking for reviews and referrals. It’s also about the culture inside of your practice and the level of customer service your team is providing.
Join us for a live training on Internal Marketing and Reactivation – https://frontofficerocks.com/2020-live-events/
No one knows your practice better than your existing patients and team members, and they are key to spreading the word about your practice. Ask them to refer their family and friends, and to post a review about an exceptional customer service experience they had in your office. It matters less what you ask them to do and more that you ask them to do it! Invest in well-placed marketing material around the office that asks patients to review the practice. Create and hand out Care to Share cards that patients can share with their family, friends, and colleagues. Play games to encourage your staff to talk to patients about referrals. Be creative in order to create a culture of communication and referrals.
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