Month: November 2020

http://www.smiledentalmarketing.co.uk A full service dental marketing services agency, which means whatever your marketing needs are, we can help. Whether to launch a dental practice, increase your fee revenue, radically improve referrals or promote new dental treatments, our focus is on helping you unlock the hidden wealth in your practice.

Call us on: 0845 287 3051

Produced by: http://www.jspmediagroup.com

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This video will show you 4 proven dental marketing strategies. These marketing ideas are for dentists that want to grow their practices and basically for business owners who want to grow their local businesses.
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schedule a free 1on1 strategy session, where we can discuss how to help your practice generate more patients using my strategies:
https://calendly.com/michalduris777/1on1-strategy-session-clone
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Dental practices and local businesses, in general, relied on traditional marketing for too long. The digital marketing space gets more and more powerful. I´m not saying that offline marketing is dead, as you can see I´ll mention some offline strategies in these series, but.

You must slowly build your online presence if you want to generate more patients for your dental practice. Also if you want to generate more customers for your local business.

Apply as many strategies as you like and remember that dental marketing/marketing your local business is a long term game.

If you want to see more dental marketing tips connect with me on Linkedin:
www.linkedin.com/in/michal-duris
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or schedule a free 1on1 strategy session, where we can discuss how to help your practice generate more patients using my strategies:
https://calendly.com/michalduris777/1on1-strategy-session-clone

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These are just some of the proven approaches that will help you build impactful dental practice lead generation marketing campaigns.

Lead generation is the process of finding patients (leads) who are likely to become your customers immediately or in the future.

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Lead generation is the process of gaining the interest of potential customers in order to increase future sales.

Lead generation falls within the second stage of the inbound marketing methodology, after the interest and awareness campaigns have worked.

In this video i break down a simple 3 step system I use in my agency for online lead generation for dentists.

When someone visits your website not everybody is ready to phone you, e-mail you complete a contact form. It’s important to understand the three different types of website visitor.

EXPLORERS

Explorers don’t have a particular treatment in mind but they may have an objective e.g. how to replace missing teeth. They may even be looking on behalf of someone else.

Explorers will have identified that they have a problem and be researching online to find out what they need to do next and what the options maybe.

They are definitely NOT ready to contact you directly as they are in the early stages of their decision-making process.

HUNTERS

Hunter doesn’t have a specific treatment in mind yet but they do know what type of treatment they are looking for. They will probably have one or more features in mind when deciding which one of your products or services they want to buy. They have are on your website to compare alternative services/treatments.

Hunters again are NOT ready to contact you directly as they are in the early stage of their decision-making process.

TRACKERS

Trackers know exactly which treatment they wish to buy and they are using your website to check its price, availability and your services. Trackers are a hot lead, this is where you must have your strong calls to action for them to request an appointment or contact you.

Understanding the intent of explorers, hunters and trackers means you can increase your conversion rates on the website. If you hand out a free guide to the explorers and hunters, answering their questions and helping them make their decision then this is perfect for lead capture.

If you ask for an e-mail address prior to them downloading then you can drop them into an automated e-mail marketing campaign, of course if they give permission.

Creating relevant content is also extremely important for the explorers and hunters, they want to find out more, having good content is what is known as inbound marketing and will draw customers towards you and convert website visitors into leads.

The whole process what is part of conversion optimization, once we have an email address and have dropped people into your email marketing system we can work on the lead conversion by allowing the patient to find out more about their dental problem and then drives them towards your consultation.

Having a well designed landing page will help with lead generation, having good content directed at your target audience (think about their age of each treatment that someone may be searching for) will allow you to optimise your site and reach potential customers.

You can then also use social media to drive traffic to your site aimed specifically at explorers, hunters and trackers (although I recommend you don’t use those terms exactly!)

Read my blog for more: https://www.markoborn.com/blog/
Follow me on Facebook for regular updates: https://www.facebook.com/markobornprofessional
Join the dental marketing club: https://www.facebook.com/groups/dentalmarketingclub/

If you want to turn leads into customers in 2019 be sure to watch this video as it shows you what to do and what not to do — and how to create a lead generation campaign that works for you (not against you)…

There are plenty of lead generation techniques and tactics but as with anything marketing related you should start with a marketing strategy.

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If you’re a dentist and you have a website for your dental practice, you may be looking for dental Internet marketing and dental SEO plans that can help increase your website’s traffic and ultimately get more patients to sign up with your practice. Now, finding a reliable SEO agency online is hard enough, but what if you could work with an SEO agency that actually specializes in dental Internet marketing? Crawford and O’Brien is one of the top SEO agencies for such a niche, and in two years, they have produced 100 percent guaranteed results for all their clients.

For a quick idea on how Crawford and O’Brien works, this short video shows the top five effective marketing ideas that work for dental offices. One of the top marketing ideas is Google Adwords. If you’re not familiar with Google Adwords, imagine being able to ensure that your ads pop up first whenever people search for your particular service. For example, if people search for “dentist in Arizona”, you can make sure that your dental practice in Arizona pops up as one of the top searches above all other competing dental practices.

Another effective marketing idea that Crawford and O’Brien shared is using Facebook ads. Now, Facebook is more of a social media website, and you have to be able to target the right people. If you post ads willy-nilly on Facebook, not only will you not reach your intended target clients, but you will lose money in the process. However, when you sign up with Crawford and O’Brien, you can be sure that you will be using targeted Facebook ads, so that your ads reach the right people to drive traffic to your website.

Check out their video to find out the three other effective marketing ideas, and see which one can work for you!

Like us on Facebook: https://www.facebook.com/pages/Crawford-OBrien/414716831929453
Discover more about this service: http://crawfordandobrien.com/7-dental-marketing-ideas/

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Dr. Steffanny Mohan and Brooke Mott discuss the marketing strategies that dentists could use to make the difference between running a practice to running a successful practice.

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Dental Facebook post ideas can be tricky, especially in a busy practice. This video will give you 3 easy but awesome dental office Facebook post ideas that will ensure to get engagement! Use these ideas as 3 things to post on you dental Facebook post without wasting time searching for generic graphics.

My Social Practice will help your practice grow using social media and digital marketing.

Check out more here: https://mysocialpractice.com/2020/03/3-dental-facebook-posts-you-should-make-this-week-1/

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