Marketing and management are the keys to success!
Join now our 4 days marketing and management practical course
Instructor:
Dr. Ehab Heikal
BDS.MBA.DBA
Lecturer and consultant , Practice management
Former lecturer at MSA and Delta Universities
Topics:
1st Day
Friday 10/1/2020
10:00 am to 05:00 pm
Management:-
• Definitions, concepts & historical foundations
• Types of goals and plans
• SWOT analysis
• Management skills
• Managerial roles
• Hierarchy of needs
• Organizational environment
• Corporate culture
• Management of small businesses and entrepreneurship
• Business plan
• Planning and goal setting
• Mission and vision
• Management by objectives
• Strategic management
• Organizing, Leading & Controlling
• Organizing structure
• Charts
• Authority & responsibility
• Delegation
• Differences between different types of organizational structures
• Teams and team building
• Human resource management
• Leadership and motivation
• Differences between leadership and management
• Change leadership
• Communication
• Control methods, types and philosophies
2nd Day
Saturday 11/1
10:00 am to 05:00 pm
Dental Marketing:-
• Definitions
• Marketing management
• Needs, wants and demands
• Market segmentation
• The four P’ s and its applications
• Pricing strategies
• Advertising and advertising campaigns
• Relationship marketing
• Customer oriented clinics
• Marketing your dental service.
Accounting and Finance
• Basics of accounting
• Interpreting the three main statements and using the ratios to determine the financial status
• Depreciation techniques
• Determining the break even point for new assets
• Financing your new clinic, or extensions, using bank loans or
partnership
3rd Day
Friday 17/1
10:00 am to 05:00 pm
Quality & Standardization:-
• The importance of quality in the dental service, and how
patients perceive the quality of the dental work
• Closing the quality gaps
• The use of the standardization tools in a dental clinic
Dentist-Patient relationship
• Customer satisfaction and retention
• Dealing with patients, satisfying, retaining and turning them
into loyal clients
• Handling Negaholic patients
• Preventative measures for handling the unsatisfied patient
4th Day
Saturday 18/1
10:00 am to 05:00 pm
Practical:- Apply Course Content with Dr. Ehab Heikal
Kindly register in the following link for more information:
http://www.spc-eg.com/apply.php
☎ Please do not hesitate to contact us:
Call & Whatsapp: 01112828284
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