Month: February 2019

Dental Practice Term Loans – Call 904-551-6090: Bench Ads For Dentists



When you want to market your dental practice, it’s a good idea to diversify your campaigns. Don’t put all your eggs into one basket; for example, if you have $1000/month for your budget, don’t spend all $1000 on local radio ads. Why? Because unless you are absolutely certain you will get enough return to reinvest in other areas, you are running a huge risk of losing all your marketing money.

As you are looking for ideas, one marketing medium that you may not have considered is bus benches. Those benches that you see along the side of the road and at bus stops… that’s all prime marketing real estate. But are bench ads expensive? Are they worth your time and energy and… most importantly, your money?

In this week’s podcast, take a look at marketing your dental practice on bus benches… good, bad, and what to look out for along the way.

It’s a short podcast/videocast this week, so enjoy!

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Dental Practice Term Loans – Call 904-551-6090: 715 Growth Management Marketing with Minal Sampat, RDH : Dentistry Uncensored with Howard Farran



Dentaltown – bit.ly/DUwHF715
iTunes – bit.ly/DUwHFiTunes

Minal Sampat is a marketing consultant, public speaker, practicing dental hygienist, digital media fanatic and an enthusiastic shoe lover. She was born in India, grew up in St. Thomas, US Virgin Islands and now lives on the East Coast.

She launched her company, Growth Management Marketing LLC, by breaking the Guinness World Record for the most simultaneous mouthwash swishers at one time with over 1500 participants by creating an event called Swish Away Breast Cancer.

Minal has also been featured in a handful of publications, podcasts and video interviews. She strongly believes in collaboration, brand engagement and team cultivation.

www.marketinggmm.com

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Dental Practice Term Loans – Call 904-551-6090: SEO isn’t Everything #11 | Dental Marketing Guy Show



Read more at http://dentalmarketingguy.com/blog/seo-isnt-everything-dental-marketing-blog/

Why Dental SEO Alone Doesn’t Cut It

welcome to the Dental Marketing Guy Show on the dental marketing guy today we’re talking about why SEO alone doesn’t cut it. It’s been said that people don’t care what you know until they know that you care. That’s why talking about your clinical skills won’t do you a bit of good, even if you are ranked #1 on search engines. Today we’re going over why SEO shouldn’t be considered a hail Mary for your marketing campaign.

SEO is often considered the most basic tenant in a dental marketing campaign. But it becomes an issue when we try to set SEO up too late. SEO is something which takes time, and is a long term effort. To rush into SEO as a way to fix a struggling dental practice is typically a bad idea. SEO often does help a struggling practice increase it’s new patient flow significantly, but often there are many issues which caused the practice to struggle in the first place which should be addressed. If you’re a dentist who has other forms of dental marketing efforts in full swing, only to address SEO as an afterthought, this can be dangerous. This is because once you realize that it’s time to start SEO, often times it’s too late. SEO should ideally start during the web development phase. The person who develops your web designs should be very familiar with SEO and it doesn’t hurt if the web developer and SEO professional are the same person. At the very least it’s a good idea to have the same company who built your website also doing your ongoing SEO. Every SEO professional and web developer does things differently, so the synergy between the web developer and SEO professional is helpful. Not absolutely necessary, but still helpful.

If there is one piece of advice I could offer dentists it would be to take your time in choosing an SEO company. It’s not a decision to be rushed into. At the same time, be sure to address the issue of being searchable early on in your dental marketing campaign. If you’re a dentist in practice for 10+ years with no website, I don’t mean to imply that it’s too late for you to start, but what I am saying is that taking the first step of performing a comprehensive analysis of your competition in search is always better done early. If you’re considering taking the next step in your dental marketing, consider contacting me for a comprehensive analysis of what I can do to help you reach your goals!

If any of these Dental SEO shows helps you, please subscribe to our YouTube channel for more updates on how to become more easily found online.

Learn more at my dental marketing blog!

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