Day: February 26, 2019

For over 10 years, like a good young lady, I’ve practiced what I’ve been taught in school, especially the recommendation to create a SWOT analysis when building or marketing a business.

For those of you unfamiliar with the common business practice – SWOT Analysis is comprised of a report including a detailed list of the following:
-Strengths of business
-Weaknesses
-Opportunities
-Threats

It’s always bothered me to list weaknesses and then opportunities. Mainly because any weakness IS an opportunity. This feels incredibly redundant. Any positive minded business person would prefer to phrase their weaknesses as opportunities. For this reason, let’s imagine we strike the Weaknesses portion of this report, as it’s completely unnecessary.

Now, to my real problem with the SWOT: Threats. As a driven creative, it’s hard to place a huge focus on what competitors are doing. I’m from the FIRM belief that if you focus on your strengths, core value and opportunities and make a firm commitment to live to your personal potential – no competitor will even come close to competing with you.

Please, read the bolded sentence again: If YOU focus on your strengths, core values and opportunities while making a firm commitment to live to your personal potential – NO competitor will even come close to competing with you.

In short, YOU are your only real competition. All too often, I see business owners obsessing over what others are doing, instead of focusing on the needs of their audience.

Let’s fix this. From now on, instead of practicing the SWOT, let’s practice the GIST! The word gist, stands for the abbreviated or condensed main meaning of something. The gist of your situational analysis can be created by following the below method.

G: Growth Opportunities – Outline of marketing plan

I: Innovation Opportunities – List 3-5 ways your business will innovate this quarter

S: System Opportunities – List 3-5 ways your business operations can improve or become more efficient

T: Team Opportunities – List the positions available and plans for recruitment

Would you like assistance with your GIST analysis? Contact us!

For additional dental marketing advice, join Grace’s Dental Marketing Forum:
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At Identity Dental Marketing, we have seen that real results come from a collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We’re here for you! Just a few of the services we offer include:
• Marketing for Dentists and Dental Experts
• SEO Strategies from our Dental SEO Experts
• Custom Websites for Dentists and Dental Experts
• Dental Office Marketing Consulting
• Custom Content and Designs for Internet and Print Marketing

Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session!
https://www.IdentityDental.com
(847) 773-5418
Info@IdentityDental.com

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