{"id":14828,"date":"2021-04-12T18:15:52","date_gmt":"2021-04-12T22:15:52","guid":{"rendered":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-wonderist-dental-marketing-on-tracking-roi-dental-marketing-guy-show\/"},"modified":"2021-04-12T18:15:52","modified_gmt":"2021-04-12T22:15:52","slug":"dental-practice-term-loans-call-904-551-6090-wonderist-dental-marketing-on-tracking-roi-dental-marketing-guy-show","status":"publish","type":"post","link":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-wonderist-dental-marketing-on-tracking-roi-dental-marketing-guy-show\/","title":{"rendered":"Dental Practice Term Loans &#8211; Call 904-551-6090:  Wonderist Dental Marketing on Tracking ROI | Dental Marketing Guy Show"},"content":{"rendered":"<p><a href='' target='_blank' rel=\"noopener\">  <\/a><iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/QWpBTJ5Kn0k\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>Read More at http:\/\/dentalmarketingguy.com\/blog\/wonderist-agency-dental-marketing-guy-show\/<br \/>\nDental Marketing Enthusiasts meet to discuss how to have transparency and geometrically track ROI in your dental practice marketing efforts!<\/p>\n<p>Transcript:<\/p>\n<p>Justin: Welcome to the Dental Marketing Guy Show, I\u2019m Justin the dental marketing guy, and today we have a couple of all-stars, in the area of Dental Marketing online. From Wonderist agency, we\u2019ve got Laura Maly, and Michael Anderson.<\/p>\n<p>Did I say that right?<\/p>\n<p>Laura: Maly, yeah, well close enough. I don\u2019t correct people<\/p>\n<p>Michael: you got my name perfect though<\/p>\n<p>Laura: yeah, yours is the hard one.<\/p>\n<p>Justin: excellent. And it\u2019s a huge honor to interview you, because we\u2019re talking about something so important, and that has to do with tracking ROI in marketing, and let me tell you, there\u2019s a lot of marketing companies out there, that are fly-by-night, and they don\u2019t like this stuff. I was talking with Dr Christopher Phelps about it, and he was like \u201cI make a lot of people nervous with my call tracker ROI\u201d and so, you guys are about it though, you guys have your methods and are sure a holistic approach as well, and so, you invite that kind of tracker. For those of you dentists listener, this may be the most important aspect of marketing, because at the  end of the day, what you do, may work for your practice it may work for another practice, and it may not, and the testing is what\u2019s really important.<\/p>\n<p>So tracking ROI that\u2019s what we\u2019re all about here. So first of all, how are you two?<\/p>\n<p>Laura: good, ready to have a glass of wine, because it\u2019s Friday, 3:45, so we\u2019re getting there.<\/p>\n<p>Justin: California Jamin\u2019, am with ya!<\/p>\n<p>Laura: yeah, you know all about the wine, you\u2019re up north.<\/p>\n<p>Justin: yeah, you know it\u2019s like a wanna\u2019 be Napa Valley here in San Luis Obispo, California.<\/p>\n<p>Laura: I love, well for another conversation. But I love San Luis Obispo.<\/p>\n<p>Justin: well Oprah called it the happiest place on earth<\/p>\n<p>Laura: there you go, for adults, over 21.<\/p>\n<p>Michael: it\u2019s good enough for Oprah, its good enough for me.<\/p>\n<p>Justin: alright so, let\u2019s talk about, could you give me just a really quick background for those who haven\u2019t heard of Wonderist agency; kind of like: what the idea is behind it? Why you started it? What you\u2019re all about? What makes you different?<\/p>\n<p>Laura: sure, we started 5 years ago, and we are a full service marketing agency for dentists. The agency was really born out of an insight on \u2013 had a  friend graduate from dental school and he purchased a very large marketing package from a  very well-known dental marketing agency, and he kind of looked at me and he  said \u201cI don\u2019t know what to do know\u201d, and I was in a unique position, having been doing local marketing for the 10 years prior to that for fortune 500 companies, to really take a very good look at it, and decide \u2018here\u2019s what you should do or not do\u2019. So really I shepherded the duration of that contract through and when it ended, I ended up taking it on. And from there on out the idea was sort of born and then just in the last semi-recent past, we\u2019ve moved into a full service model. So I\u2019ll kind of let Michael tell that part.<\/p>\n<p>Michael: Yeah, so I think really the key insight from sort of the first experience that Laura had, is that there\u2019s a lot of frustration that dentists have when it comes to marketing. Often times they\u2019ll have lots of  different kinds of relationships, they have someone that\u2019s doing their website, someone else that\u2019s doing their SEO, some else that\u2019s doing social media, someone that\u2019s managing their grocery cart ad\u2019s in the super store down the street, and they end up getting into this place we\u2019re they\u2019re like \u2018I did not get into dentistry to have a second full time job managing my marketing\u2019, and so often \u2013 and this is part of what we\u2019re going to talk about today with tracking it \u2013 often times what happens is, it\u2019s really tough to see where the marketing dollars are going and track the return, so there is a lot of frustration that we sort of discovered, both in that first relationship and since then. So I think as Laura said, sort of initially, she had the opportunity to work with a couple of clients initially, almost as a consultant, and then when we really came together, we turned Wonderist agency into a full service marketing agency, and the idea is that we\u2019re able to, very efficiently bring everything in under one roof, and make sure that our practices\u2019 marketing is working for them in a way that is consistent and track-able. So that\u2019s really been our main goal.<\/p>\n<p>So just to build that out a bit more, we do everything from, you know, print, anything with ink on it; mailers, newspapers, billboards, all the way to building beautiful custom WordPress websites, `we do SEO as well, we do google Ad-words, we do social media content management and advertising, we even do video and photo productions. So, kind of Soup to nuts \u2013 we do it.<\/p>\n<p>Laura: you think of it, we can do it.<br \/>\n\t\t\t\t\t\t\t\t\t<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=QWpBTJ5Kn0k\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read More at http:\/\/dentalmarketingguy.com\/blog\/wonderist-agency-dental-marketing-guy-show\/ Dental Marketing Enthusiasts meet to discuss how to have transparency and geometrically track ROI in your dental practice marketing efforts! Transcript: Justin: Welcome to the Dental Marketing Guy Show, I\u2019m Justin the dental marketing guy, and today we have a couple of all-stars, in the area of Dental Marketing online. From [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14828","post","type-post","status-publish","format-standard","hentry","category-get-financing-dental-practice"],"_links":{"self":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/14828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/comments?post=14828"}],"version-history":[{"count":0,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/14828\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/media?parent=14828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/categories?post=14828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/tags?post=14828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}