{"id":14334,"date":"2020-08-15T23:00:31","date_gmt":"2020-08-16T03:00:31","guid":{"rendered":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-branding-your-dental-practice-with-tania-semper\/"},"modified":"2020-08-15T23:00:31","modified_gmt":"2020-08-16T03:00:31","slug":"dental-practice-term-loans-call-904-551-6090-branding-your-dental-practice-with-tania-semper","status":"publish","type":"post","link":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-branding-your-dental-practice-with-tania-semper\/","title":{"rendered":"Dental Practice Term Loans &#8211; Call 904-551-6090:  Branding Your Dental Practice with Tania Semper"},"content":{"rendered":"<p><a href='' target='_blank' rel=\"noopener noreferrer\">  <\/a><iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/nuGmQ_pGtTo\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>On Episode 6 of the Practice Accelerator Podcast, we speak with Tania Semper, native Canadian, owner of Pamper &#038; Splurge, podcaster, branding maven, and sustainability entrepreneur. Tania speaks about the nature of branding and the emotional component behind it. She teaches listeners about the importance of creating alliances with local communities to reflect the values of your neighborhood. Tania also discusses a brand style guide and how it can be used to improve your brand.<\/p>\n<p>Episode Highlights: <\/p>\n<p>How would you define branding?<br \/>\nTania does have a history working in the medical industry.<br \/>\nWhy should people consider branding?<br \/>\nEffective branding relies heavily on emotion.<br \/>\nYou can only attach branding to ROI with time and consistency.<br \/>\nTania mentions the Starbucks logo &#8211; originally the logo had the word Starbucks but it has since been removed as the logo has become so recognized worldwide.<br \/>\nWhat are some challenges or what are some things you have seen work for dentists to stand out?<br \/>\nWhether you have a large or small budget, you can make small changes to make your practice feel more welcoming to a diverse group of people and the consistency is a great smile.<br \/>\nFind a way to have fun in an environment that is usually very intimidating.<br \/>\nThink about an alliance you can make with another local brand that caters to your neighbourhood.<br \/>\nPeople have lifestyles and they aren\u2019t going to completely change them, so dentists need to be accepting of that.<br \/>\nWhat actions can people take to get help with marketing and branding?<br \/>\nTalk to different people, find something that is of value to your business, and go from there.<br \/>\nAfter branding yourself, you should look for a branding specialist to create a brand style guide.<br \/>\nA brand style guide can help you expand on the brand without transforming it every single time.<br \/>\nA brand style guide can be thought of as a compass.<br \/>\nTania compares it to going to the hair salon and your hair looking different than expected &#8211; sometimes the stylist has a vision that does not align with yours.<br \/>\nA stylist should guide their customer the whole way until something clicks.<br \/>\nIf a client approached you for a branding exercise, what are some questions that should be asked?<br \/>\nWhat can people do if they are already entrenched in something they\u2019ve inherited?<br \/>\nTania also mentions scent branding as a way to create emotion within their patients.<br \/>\n3 Key Points:<\/p>\n<p>Effective branding relies heavily on emotion.<br \/>\nAlign your practice with people\u2019s lifestyles without compromising your dental standards.<br \/>\nA brand style guide is a compass that can help expand on your brand without completely transforming it.<br \/>\nTweetable Quotes: <\/p>\n<p>\u201cBranding can be transferred over to just about any industry.\u201d -Tania Semper<br \/>\n\u201cBranding, especially effective branding, is all about emotion.\u201d -Tania Semper<br \/>\n\u201cFind someone, a brand specialist, that is immersed in your brand.\u201d -Tania Semper<br \/>\nResources Mentioned: <\/p>\n<p>Tania: Instagram LinkedIn Pamper &#038; Splurge<br \/>\n\t\t\t\t\t\t\t\t\t<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=nuGmQ_pGtTo\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Episode 6 of the Practice Accelerator Podcast, we speak with Tania Semper, native Canadian, owner of Pamper &#038; Splurge, podcaster, branding maven, and sustainability entrepreneur. Tania speaks about the nature of branding and the emotional component behind it. She teaches listeners about the importance of creating alliances with local communities to reflect the values [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14334","post","type-post","status-publish","format-standard","hentry","category-get-financing-dental-practice"],"_links":{"self":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/14334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/comments?post=14334"}],"version-history":[{"count":0,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/14334\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/media?parent=14334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/categories?post=14334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/tags?post=14334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}