{"id":13839,"date":"2019-12-19T15:02:16","date_gmt":"2019-12-19T20:02:16","guid":{"rendered":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-fred-joyal-on-becoming-remarkable-dental-marketing-guy-show\/"},"modified":"2019-12-19T15:02:16","modified_gmt":"2019-12-19T20:02:16","slug":"dental-practice-term-loans-call-904-551-6090-fred-joyal-on-becoming-remarkable-dental-marketing-guy-show","status":"publish","type":"post","link":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-fred-joyal-on-becoming-remarkable-dental-marketing-guy-show\/","title":{"rendered":"Dental Practice Term Loans &#8211; Call 904-551-6090:  Fred Joyal on Becoming Remarkable | Dental Marketing Guy Show"},"content":{"rendered":"<p><a href='' target='_blank' rel=\"noopener noreferrer\">  <\/a><iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/16M6uzfzFWQ\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>http:\/\/dentalmarketingguy.com\/blog\/fred-joyal-dental-marketing-guy-show\/  http:\/\/goaskfred.com\/<br \/>\nFred Joyal on dental marketing guy show talking about the Sirona deal with 1-800-DENTIST, how you can be remarkable in your dental practice, and how CEREC can help you be perceived as a dentist who cares.<\/p>\n<p>Justin: Welcome to the Dental Marketing Guy Show. I\u2019m Justin the dental marketing guy and today we have this huge guest. I\u2019m hugely honored to introduce Fred Joyal. He is, as you probably know, the founder of 1-800-Dentist. He has been a huge key influencer in the dental marketing industry. Since very early in the days when dentist even started considering marketing. Fred\u2019s basically a historian on everything that\u2019s gone on in the changes in the industry, the technological changes. Everything from taking 1-800-Dentist into its future as 1800 numbers become less relevant and our digital age is taking over. He\u2019s gonna tell us all about the history of marketing in dentistry, what he thinks the future is, what\u2019s going on right now, who are the movers and shakers What you need to be doing in your practice in order to stand out from everyone else and man it\u2019s just such a huge honor to be talking to you. How are you, Fred?<\/p>\n<p>Fred: Really good, Justin. I\u2019m happy to be on your show. It should be a lot of fun, there\u2019s tons to talk about obviously, in the marketing world of dentistry and my company\u2019s celebrating its 30th year. I can\u2019t even believe it myself, that it was back at 86 that we started advertising.<\/p>\n<p>Justin: That\u2019s excellent, that\u2019s excellent. Time does fly, doesn\u2019t it? I mean, well.<\/p>\n<p>Fred: Yeah, that\u2019s it. It\u2019s a big chunk and it\u2019s, you know, half my life. I\u2019ve been doing this and that with more to come.<\/p>\n<p>Justin: Well, yeah ad I\u2019d love to talk to you about, you know, what\u2019s more to come. That\u2019s gonna be really exciting to me. But for the viewers who haven\u2019t really, aren\u2019t too familiar with what you\u2019ve done in the world of dentistry and marketing. Could you tell us a little bit about the history of how you got into 1800Dentist, why you got into 1800Dentist, and what\u2019s changed as time went on, you know.<\/p>\n<p>Fred: Well back in 86 dentist had really just started advertising a little bit more than Yellow Pages and so we came in and we started doing radio advertising, in the television advertising, creating a referral service for a dentist and there\u2019s a ton of resistance to it. There were people going \u201cYou\u2019re really denigrating the profession and, you know, you\u2019re harming our image in the consumers mind. We\u2019re professionals, we don\u2019t do this sort of stuff.\u201d And then eventually it\u2019s come full circle because I had dentists who used to come up to me and say exactly that, at the trade show. And I had a dentist come up to me about a month ago and he said \u201cI just want to tell you\u201d because I talked about that in electron, he was in it and he said \u201cI want to tell you, I was one of those guys\u201d and he said \u201cI\u2019m here to apologize and tell you that I was wrong. You\u2019ve done more for this profession in terms of promoting that any society\u2019s ever done.\u201d We spent the half a million dollars promoting dentistry with 1800Dentist at this point where nobody has spent that much and what happens is more people go to their own dentist because of me. Then call me, looking for a dentist. So I believe we\u2019ve had a tremendous, positive impact and we certainly helped thousands of our member over the years to grow their practices. But the evolution of things is gone from what, we did, we were on television for 20 years is our mains day of advertising and now it\u2019s probably a third of what we do, you know. We\u2019re deep in social media, we\u2019re deep in online search at this point. So, the landscape is completely changed and of course the dentist all feel the need to do advertising at this point to do some sort of promotional marketing. Whether it\u2019s through advertising like print, television, radio, buying clicks. Things like that but they feel the need and they\u2019re not wrong to promote themselves.<\/p>\n<p>Justin: Yeah, yeah. And what do you think caused that change? Were you just seeing things before they happen or do you think 1800Dentist actually hanged the game?<\/p>\n<p>Fred: I think we were not completely responsible for changing the game. But we were really powerful influence in the fact that the consumer was needed to be reminded to take care of their teeth and that there were options available. And so I think that a lot of dentists believed \u201cOh we will just do what they asks us to do or they\u2019ll show up when they show up and we\u2019ll try to remind them to come.\u201d And it\u2019s been an opportunity to really expand the industry and of course with the advent of implants and cosmetics and single visit dentistry. All of these things have really changed how people are perceiving dentistry and you know cosmetics is a big thing that\u2019s certainly, appearance whitening has had a huge influence on  dentistry that people are suddenly much more concerned about having white teeth&#8230;<br \/>\n\t\t\t\t\t\t\t\t\t<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=16M6uzfzFWQ\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/dentalmarketingguy.com\/blog\/fred-joyal-dental-marketing-guy-show\/ http:\/\/goaskfred.com\/ Fred Joyal on dental marketing guy show talking about the Sirona deal with 1-800-DENTIST, how you can be remarkable in your dental practice, and how CEREC can help you be perceived as a dentist who cares. Justin: Welcome to the Dental Marketing Guy Show. I\u2019m Justin the dental marketing guy and today we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-13839","post","type-post","status-publish","format-standard","hentry","category-get-financing-dental-practice"],"_links":{"self":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/13839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/comments?post=13839"}],"version-history":[{"count":0,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/13839\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/media?parent=13839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/categories?post=13839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/tags?post=13839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}