{"id":12942,"date":"2019-01-02T23:33:42","date_gmt":"2019-01-03T04:33:42","guid":{"rendered":"http:\/\/edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-wheres-the-easy-button-for-marketing\/"},"modified":"2019-01-02T23:33:42","modified_gmt":"2019-01-03T04:33:42","slug":"dental-practice-term-loans-call-904-551-6090-wheres-the-easy-button-for-marketing","status":"publish","type":"post","link":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-wheres-the-easy-button-for-marketing\/","title":{"rendered":"Dental Practice Term Loans &#8211; Call 904-551-6090:  Where\u2019s the Easy Button for Marketing?"},"content":{"rendered":"<p><a href='' target='_blank'>  <\/a><iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/OSfqlpDXpW8\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>Bulletproof Dental Practice Podcast Episode 40<br \/>\nHosts: Dr. Peter Boulden &#038; Dr. Craig Spodak<\/p>\n<p>Key Takeaways:<br \/>\n\u2022 Marketing today can seem convoluted. You must be more strategic with marketing, rather than tactical.<br \/>\n\u2022 Fifteen years ago, you could literally buy your way to the top. People now want credibility and a story.<br \/>\n\u2022 You can either pay someone to craft a story for you, or become remarkable enough that you\u2019re worth talking about.<br \/>\n\u2022 Find out what the authentic expression of your brand is, and exploit that.<br \/>\n\u2022 Read your reviews to see what the public is saying about you. That\u2019s a great hack for finding your why.<br \/>\n\u2022 Scared money don\u2019t make none. Fear psychology can really mess with your business.<br \/>\n\u2022 Take advantage of technology to create and post easy, not super polished videos and content that will help patients identify with your practice and feel as comfortable as possible making the decision to come see you.<br \/>\n\u2022 Video shows your humanity.<br \/>\n\u2022 Unfortunately, in our digital day and age it\u2019s not good enough to just do awesome dentistry.<br \/>\n\u2022 If you don\u2019t have reviews online, create the narrative of what you want people to say and live that.<br \/>\n\u2022 Figure out ways to give your marketing dollars back to your patient.<br \/>\n\u2022 The most brilliant marketing strategy is to CARE. That\u2019s the easy button. <\/p>\n<p>References<br \/>\nEverything is Marketing by Fred Joyal<br \/>\nGet off the Treadmill Summit<\/p>\n<p>Tweetables<br \/>\n\u201cThings are simple, they\u2019re just not easy.\u201d<br \/>\n\u201cPeople don\u2019t get burned out because of what they do, they get burned out because they forget their why.\u201d \u2013 Dr. Craig Spodak<br \/>\n\u201cSuccess is 10% mechanics and 90% psychology.\u201d \u2013 Dr. Craig Spodak<br \/>\n\u201cPeople are rewarded in public for what they practice for years in private.\u201d \u2013 Tony Robbins<br \/>\n\u201cI\u2019ve got the most brilliant marketing strategy ever\u2026 care.\u201d \u2013 Gary Vaynerchuk<br \/>\n\t\t\t\t\t\t\t\t\t<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=OSfqlpDXpW8\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bulletproof Dental Practice Podcast Episode 40 Hosts: Dr. Peter Boulden &#038; Dr. Craig Spodak Key Takeaways: \u2022 Marketing today can seem convoluted. You must be more strategic with marketing, rather than tactical. \u2022 Fifteen years ago, you could literally buy your way to the top. People now want credibility and a story. \u2022 You can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-12942","post","type-post","status-publish","format-standard","hentry","category-get-financing-dental-practice"],"_links":{"self":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/12942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/comments?post=12942"}],"version-history":[{"count":0,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/12942\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/media?parent=12942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/categories?post=12942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/tags?post=12942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}