{"id":10951,"date":"2017-01-30T01:30:23","date_gmt":"2017-01-30T06:30:23","guid":{"rendered":"http:\/\/edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-5-lessons-to-learn-from-successful-dentists-and-5-from-failures-part-2\/"},"modified":"2017-01-30T01:30:23","modified_gmt":"2017-01-30T06:30:23","slug":"dental-practice-term-loans-call-904-551-6090-5-lessons-to-learn-from-successful-dentists-and-5-from-failures-part-2","status":"publish","type":"post","link":"https:\/\/www.edentalpracticefinancing.com\/blog\/dental-practice-term-loans-call-904-551-6090-5-lessons-to-learn-from-successful-dentists-and-5-from-failures-part-2\/","title":{"rendered":"Dental Practice Term Loans &#8211; Call 904-551-6090:  5 Lessons to Learn from Successful Dentists \u2013 and 5 From Failures (part 2)"},"content":{"rendered":"<p><a href='' target='_blank'>  <\/a><iframe loading=\"lazy\" width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/rahGfjjKD6c\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>Patient Attraction Episode 202<\/p>\n<p>Welcome back everyone to Day 2 of our look at learning from successful and unsuccessful dentists. Yesterday we looked at practices you can emulate from successful dentists. When we get back, we\u2019ll look at mistakes to avoid.<\/p>\n<p>&#8211; Glad to have you back on this Thursday, August 28.<\/p>\n<p>&#8211; I hope you saw yesterday\u2019s podcast and got some tips on how to improve your practice.<\/p>\n<p>&#8211; You might have seen some things you are already doing, and if so, keep doing them!<\/p>\n<p>&#8211; Today we\u2019re going to look at 5 mistakes unsuccessful dentists do to help you avoid doing them.<\/p>\n<p>&#8211; Let\u2019s get started:<\/p>\n<p>1. Be just like everyone else.<\/p>\n<p>&#8211; So if your competitors have a big ad in the phone book, you get a big ad in the phone book.<\/p>\n<p>&#8211; Or your competitors advertise \u201cgentle dentistry\u201d so you advertise \u201cgentle dentistry.\u201d<\/p>\n<p>&#8211; This \u201cme too\u201d mentality comes about because dentists think that they have do what the others are doing to compete.<\/p>\n<p>&#8211; In fact, just the opposite is true.<\/p>\n<p>&#8211; Too many people doing the same thing are a herd, and no one stands out.<\/p>\n<p>&#8211; Instead, look for things that none of your competitors are doing and use them to get your name out.<\/p>\n<p>2. Think marketing is a waste of time and patients will just find you.<\/p>\n<p>&#8211; On the opposite end of the spectrum are dentists who don\u2019t market at all because other dentists aren\u2019t marketing.<\/p>\n<p>&#8211; One of our clients told us that his state dental association said during one of its meetings that marketing is a waste of time.<\/p>\n<p>&#8211; Our client said he just laughed as he thought about his $200,000 sports car. Some waste of time!<\/p>\n<p>&#8211; Perhaps there was a gentlemen\u2019s agreement once upon a time that dentists would not market, but that time is long gone.<\/p>\n<p>&#8211; There is nothing unseemly about letting people know that you can solve their problems.<\/p>\n<p>&#8211; Expecting them to figure out which dentist to see WITHOUT any information is unseemly.<\/p>\n<p>3. Overspend on learning new techniques and getting new equipment BEFORE you have an established practice.<\/p>\n<p>&#8211; I have seen far too many dentists jump right in trying to get the best and latest training and equipment.<\/p>\n<p>&#8211; They can perform 15 different high-end procedures on the best equipment money can buy.<\/p>\n<p>&#8211; They\u2019re a million dollars in debt and hardly have any patients, and yet they can\u2019t figure out why they have a cash-flow problem.<\/p>\n<p>&#8211; Training is great.<\/p>\n<p>&#8211; Equipment is great.<\/p>\n<p>&#8211; But make sure you have a solid business plan that includes realistic patient growth before going crazy on equipment and expensive CE.<\/p>\n<p>&#8211; Because equipment and CE themselves don\u2019t bring in new patients.<\/p>\n<p>&#8211; How you let people know the BENEFITS of the equipment and CE brings in new patients.<\/p>\n<p>4. Expect someone else to solve your problems and expect them to do so quickly.<\/p>\n<p>&#8211; When we sign up a client, we have an 18-month contract.<\/p>\n<p>&#8211; That\u2019s because educational marketing and search engine optimization don\u2019t happen immediately.<\/p>\n<p>&#8211; Internet marketing is not a quick fix.<\/p>\n<p>&#8211; It works, but it takes time.<\/p>\n<p>&#8211; So anyone that tells you their system will double your patients in a matter of months is lying to you.<\/p>\n<p>&#8211; Don\u2019t fall for it.<\/p>\n<p>5. Want to do everything in the business except dentistry.<\/p>\n<p>&#8211; I did a podcast a month and half or so ago where I took two industry leaders to task for saying that dentists should spend less time practicing and more time marketing.<\/p>\n<p>&#8211; Dentistry IS your business.<\/p>\n<p>&#8211; Everything else is ancillary to that.<\/p>\n<p>&#8211; Dentistry is what brings in the patients.<\/p>\n<p>&#8211; If you would rather spend your time developing new marketing plans, lecturing, teaching courses or whatever, you shouldn\u2019t be surprised when your practice suffers.<\/p>\n<p>&#8211; While you\u2019re spending time promoting the practice, there isn\u2019t much of a practice to promote if you\u2019re not there to see patients.<\/p>\n<p>&#8211; I hope these two lists help you improve your practice.<\/p>\n<p>&#8211; If you\u2019re ready to discover what my clients know that you don\u2019t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to www.smartboxwebmarketing.com\/blueprint.<\/p>\n<p>&#8211; Keep moving forward.<\/p>\n<p>http:\/\/SmartBoxWebMarketing.com<br \/>\nCall Us: 888.741.1413<br \/>\n\t\t\t\t\t\t\t\t\t<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=rahGfjjKD6c\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patient Attraction Episode 202 Welcome back everyone to Day 2 of our look at learning from successful and unsuccessful dentists. Yesterday we looked at practices you can emulate from successful dentists. When we get back, we\u2019ll look at mistakes to avoid. &#8211; Glad to have you back on this Thursday, August 28. &#8211; I hope [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-10951","post","type-post","status-publish","format-standard","hentry","category-get-financing-dental-practice"],"_links":{"self":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/10951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/comments?post=10951"}],"version-history":[{"count":0,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/posts\/10951\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/media?parent=10951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/categories?post=10951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edentalpracticefinancing.com\/blog\/wp-json\/wp\/v2\/tags?post=10951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}