To learn more about how mak your dental practice an attraction based business, visit http://www.qdpdentist.com.
Transcription:
One thing to consider when you’re thinking about dental practice marketing is differentiation. How do you differentiate your practice from the others out there?
Using Quality Dental Plan gives you a great way to differentiate your practice because you offer a membership at your practice. How many other practices offer a membership?
By offering a membership, you’re really tapping into what we call the membership mentality, something that you find at places like Costco, Sam’s Club, and BJ’s. People are used to joining these businesses and becoming members to access those savings that they find. When someone joins your dental practice, they’re accessing savings and benefits that you’re deciding on. So by differentiating your practice using a membership plan, you’re really able to attract patients that are looking for insurance but not going the insurance route.
You’re keeping the relationship between you and the patient, the way it should be.
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