Dentists, Find Out How You Can Build Your Dental Practice With Dental Mailers!

Dental Mailers – How Much Are You Paying To Acquire New Patients?

by Shayrgo Barazi

Whether your practice is new or established, new patients help generate revenue to keep your practice, well, practicing. There are many outlets available to dentists to generate a consistent flow of new patients every month. But as we'll find out, some patient acquisition mediums are more costly than others. What's important in strategizing an effective Internet dental marketing campaign is finding out exactly how much we are paying for every new patient to determine our campaigns' effectiveness.

When starting a dental mailer campaign, it is important to keep the following considerations in mind:

Copy

By copy we are referring to "copywriting", which is the process of writing persuasively with the intended effect of a sale. If your mailer is not designed just right, worded properly, or the offer not compelling enough, it could be rather ineffective. Be sure to work with a company that has a track record of implementing dental mailer campaigns with strong conversion rates.

Cost Per Mailer

Shopping around for a good price is always a good idea but the lowest price may not always be the best option for you. Lower prices could mean lower quality – manifested in thinner mailers and black & white instead of color. The average cost of an 11 X 17 mailer will be around 0.554 cents. This will obviously vary depending on the size but expect to pay anywhere from.4 to.6 cents per mailer. For illustrative purposes let's stick with 0.554 for consistency with our calculations.

Measuring Mailer Effectiveness – ROI

If you take anything away from this article, let it be to measure results. If results aren't measured, then we really don't know how effective our campaigns are. According to the DMA (Direct Mail Association), 2012 direct mail response rates are 1.12%. And remember that a response rate could be a website visit, a call, or any kind of interaction with your practice. A better measure of how well your campaign is doing is to look at the conversion rate, which is statistically anywhere from 0.1 to 0.25%.

To illustrate how effective your dental mailer campaign is, let's take a look at an example. If you send out 5,000 postcards at 0.554 per postcard and at a 0.1% conversion rate, then you would acquire 5 new patients at over $500 per patient.

Balanced Dental Marketing Approach

A balanced dental marketing approach that integrates the power of the internet – including a website, search engine optimization, a dentist directory listing, and social media, combined with an offline strategy that includes a strong patient referral program and dental mailers – works better than any stand-alone marketing available.

To learn more about dental marketing, check out Findmydentist's Dental Marketing Blog

Article Source: EzineArticles.com

Find out how to grow your dental practice and how to acquire new patients to generate a consistent flow of new patients every month.