Michael Carabash and David Mayzel of DMC Law (http://www.dentistlawyers.ca and http://www.dentistlegalforms.com) continue their discussion of branding / marketing to a group of dentists / dental practice at UWO

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Dental Marketing, or marketing for dentists, has changed. For more information visit http://www.topsearchvideo.net or call 630-537-0106, email info@topsearchvideo.net. Our webinar: http://www.topsearchvideo.net/webinar/

Hear about how Top Search Video got one American dentist o have his best months ever bringing home $100k taxable income A MONTH without doing surgeries (no sedation, orthodontics, root canals, implants, or wisdom teeth extractions) only working 4 days a week with no weekends or evenings, and no associates.

Just a few years ago marketing was much different. People would see your dental practice’s ad or hear from one of your patients that you were a great dentist. They would come into your office and then decide if you are the dentist for them. TODAY, things have changed quite a bit.

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Today, people decide to come to your dental office based off of the internet. They want to see you on the first page of Google, they want to see examples of your work/reviews/contact information/office video on the 1st page of Google.

I’m saying the first page of Google because 88% of patients looking for health information start with a search engine (Google is the biggest & most popular search engine by far) AND less than 10% of people will actually go to that second page.
So they will see you online and then they will come into your office to validate their decision.
 
You need to target the right people for your skillset. A short video on the 1st page of Google is the only marketing tool right now that can target the people you want to come into your office. Thanks to the popularity of YouTube, the short attention span of people today & the high use of people using their smart phones to find a dentist, your outdated marketing MUST change with the times!

FACT: PEOPLE ARE GENERALLY LAZY AND THEY WANT INFORMATION FAST.

Have you ever tried to read a website on your smart phone? Even on a desktop it takes much more effort than it does to watch a short video to find a dentist that looks like they might be the right one for you.

You need a simple, easy, & fast way for people to find your practice and then want to spend time to go to your website or put out the effort to look up your reviews. Being the ONLY VIDEO on the FIRST page of Google is the perfect gateway to your website and these reviews!

Someone in your area who is looking to get implants most likely will type in your city name & the word “Dental Implants”. Go ahead & try this search on your smart phone. You will notice there are probably no short videos on the first page. If there are, they’re most likely longer than 45 seconds. People WILL NOT WATCH THE WHOLE VIDEO if it is longer than 45 seconds. Their attention span is too short.

NOW, go to http://www.google.com & type in “OAK BROOK VENEERS”. Pause this video, do that search, and come back.

Does Dr. Schefdore’s video jump out at you? With people searching the internet for a dentist that does dental implants, spedning upwards of $60,000 the stakes are high for a dentist to get an advantage.
 
THIS THEORY HAS BEEN TESTED AND PROVEN. Notice how many people viewed Dr. Schefdore’s video. The number is on the lower right corner. DO YOU THINK 5% OF THE VIEWERS WOULD END UP IN DR. SCHEFDORE’S OFFICE????

LET US MAKE YOUR VIDEOS USING 30, 40, OR 50 DENTAL SEARCH TERMS SO YOU CAN DOMINATE YOUR AREA ON THE INTERNET. WE WILL NOT DISRUPT YOUR OFFICE BECAUSE WE CAN GET ALL OF THE INFORMATION WE NEED FROM YOUR WEBSITE. WE WILL GET YOUR VIDEO ON THE FIRST PAGE OF GOOGLE WITHIN 45 DAYS OR LESS. IN FACT WE DO NOT EVEN START YOUR BILLING CYCLE UNTIL WE GET YOUR FIRST VIDEO SEARCH TERM ON THE FIRST PAGE OF GOOGLE SO YOU HAVE NOTHING TO RISK IF WE DO NOT PERFORM.
 
Let us help you with TODAYS MARKETING. Let us make your videos, get your name out there, write press releases about you, and show you how to get a ton of reviews. 1 -3 good, quality patients will pay for an entire year’s contract with us.

Contact Allie to get started. If you want to talk to Dr. Schefdore about the 50 different search term videos he has call 630-537-0106 today. Or email info@topsearchvideo.net!

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https://youtu.be/6gbPw_LFqok

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