A Quick Introduction to the Marketing Mix
The Marketing Mix is a practice tool used to determine a product’s offer. It is associated with the 4 P’s of marketing however we are going to look at the 7 P’s of marketing as these relate to the service industry.
The 7 P’s are:
Product – You have to create a clear definition of your product and services that help the customer make an informed decision
Price – This is the investment customers pay in order to purchase your products and services. You have to consider price setting, discounting, guarantees, payment terms as well as credit collection.
Place – This is your practice’s location, whether it has a store front, distributors, the logistics and the potential to sell products or services online.
Promotion – This refers to the channels you use to communicate the benefits and value of your product to consumers, persuading them to become customers of your practice.
People – Your people are your practice so getting the right people in the right roles with the right skills is essential.
Process – These are the easy to follow steps of ‘how we do things’ enabling staff to be more proactive to their level of authority and ability
Physical Environment – All the necessary paperwork that supports the practice’s services make up the physical environment.

It’s all about getting clear on the 7 P’s and ensuring they are all addressed in your marketing plan. Use the marketing mix to plan your practice’s marketing success!

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This is an online marketing video for a dental practice that has a pediatric dentistry focus. Very powerful for use on websites, social media, online advertising, and email campaigns.

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HIPAA will begin compliance auditing of dentists’ practices this year. Colin explains how to keep your patients’ trust in Patient Attraction Podcast 789.

For more information on attracting the patients YOU want, go to http://www.smartboxwebmarketing.com.

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