Dental Practice Financing

Dentist lawyers David Mayzel and Michael Carabash of DMC Law (http://www.dentistlawyers.ca, http://www.dentistlegalforms.com, http://www.dentalplace.ca) talk to UWO 4th year students about buying marketing their practice to attract and maintain patients

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We all want better Treatment Plan Acceptance – right?

But we don’t want to achieve this by “selling” dentistry.

The word ‘sales’ has a negative connotation with the profession but of course, without patients making a “purchase” and you making a “sale” – the cold hard truth is that your practice would cease to exist. So what is the happy medium between being too “salesy” or so passive that patients leave your practice and end up having their treatment elsewhere?

This week, Tracy Penn addresses this question and explains how you could increase treatment plan acceptance and create raving “fans” who will refer you their family and friends.

For more information on Tracy Penn and the most exciting and relevant dental event of the year, visit www.marketingdentistry.com.au or call 1800 375 227 today!

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Productive Dentist Academy provides Dental Continuing Education and Dental Seminars to help increase productivity.

Call Productive Dentist Academy today at 800-757-6077 to sign up for Dental Productivity Seminars, learn more about Team Building in Dentistry, increase your productivity, get help with your Dental Marketing, and more.

Dental Seminar Seattle, WA
Dental Seminar Dallas and Fort Worth, TX
Bruce B Baird and Productivity
Vicki McManus and Productivity

If you have any questions or would like to sign up for an event, please contact Productive Dentist Academy, with seminars in Seattle, Dallas, and Fort Worth residents today, at 800-757-6077.

Productive Dentist Academy offers a variety of services to help dentists all over the world. With over 10 years of consulting and practice management experience, a number of awards, and an increasing number of client success stories, they are an industry leader in both consulting and marketing.

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What our clients have to say:

“PDA allowed me to live my dream. I’ve never met a team more dedicated to MY success! Bruce and Vicki have assembled a world-class coaching team that supported me while I took a year out of practice. When I came back, the business was stronger than when I left I’m a believer in what these folks teach!” – Dr. Samuel Moss, Member since 2005

“Having someone on your side who is as dedicated to your success as you are is unbelievable. With PDA, not only do I have Patti as my head coach keeping me accountable, I have the full resources of the PDA team of specialty coaches. Thanks Vicki and Bruce for putting together such a comprehensive coaching program. I’m now confident in my abilities to market my practice, lead my team, and enjoy my life outside the practice.” – Dr. Craig Harder, Member since 2009

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This video explains ways in which dentists can use social media marketing as a tool to increase traffic, generate more new leads, and find their target audience. http://crawfordandobrien.com/get-quote/

Dental Success Summit 2015

Choose one as your primary source to post to and use a buffer app to post to multiple social sites simultaneously, saving you time. The best time to post to Facebook is between 1:00 p.m. and 3:00 p.m. for your post to gain the most traffic potential as this tends to be the time when the highest number of people interact on social media websites.

The fastest demographic interacting on social media also happens to be the target market for a number of dentists — baby boomers (55 or older).

Since people respond best to visuals, the best ads to include on Facebook are those with fun, cool images or videos. A native ad that includes a question and a call to action can be very useful since it doesn’t have the look of a traditional ad and is found within the news feed as opposed to elsewhere.

A successful marketing plan needs to have three primary components: lists, an offer, and copy. The lists include your target market, an offer is just that, offering a service, and the copy is the actual text that you use to convert people into patients.

There are a few ways to achieve this. One, upload your patient database. Roughly half of those patients use the same email on social media websites. Second, use a scraper tool to download their Facebook I.D.s with the goal of lowering your cost per click by fine tuning your target audience.

If you want to generate new patients while saving money on advertising, using social media tactics is the way to go. With a few simple tips, you can be well on your way to increasing traffic while converting new leads into new patients.

Like us on Facebook: https://www.facebook.com/pages/Crawford-OBrien/414716831929453
Visit Our Website: http://crawfordandobrien.com/

Watch our other videos and visit our most popular pages!

7 Dental Marketing Ideas

The Formula For A Successful Dental SEO Campaign

Dental Internet Marketing

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Progressive Dental is a full-service practice consulting firm in Clearwater, FL that specializes in helping dental clinicians increase acceptance rates for targeted high dollar procedures through the creation and implementation of customized marketing campaigns.

Bart grew up in Palm Harbor, FL with a family that had a passion for dentistry. His father, Dan Knellinger DDS, has a practice and has been a pillar of the community for over 30 years. His mother, Jennifer Knellinger, has worked by Dr. Knellinger’s side in the office every year since they began seeing patients and is the catalyst behind the growth of the practice. Bart has three sisters, Stacey Verkler, Carol Bou-Sliman, and Jill Schmidt. Stacey is also a dentist and is in practice with Dr. Knellinger. Carol is a new graduate from the University of Louisville School of Dentistry and is in practice with Drs. Knellinger and Verkler. Jill is an accomplished attorney in the Tampa Bay Metro area.

When Bart graduated high school he did not take the same path as his family. His dream was to be an entrepreneur and he believed the most important skills he needed to hone were creative thinking, communication, and determination. There is no better way to manifest all of those aptitudes than to put yourself in a situation in which you have no choice but to succeed.

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