Dental Practice Term Loans – Call 904-551-6090: Where’s the Easy Button for Marketing?



Bulletproof Dental Practice Podcast Episode 40
Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:
• Marketing today can seem convoluted. You must be more strategic with marketing, rather than tactical.
• Fifteen years ago, you could literally buy your way to the top. People now want credibility and a story.
• You can either pay someone to craft a story for you, or become remarkable enough that you’re worth talking about.
• Find out what the authentic expression of your brand is, and exploit that.
• Read your reviews to see what the public is saying about you. That’s a great hack for finding your why.
• Scared money don’t make none. Fear psychology can really mess with your business.
• Take advantage of technology to create and post easy, not super polished videos and content that will help patients identify with your practice and feel as comfortable as possible making the decision to come see you.
• Video shows your humanity.
• Unfortunately, in our digital day and age it’s not good enough to just do awesome dentistry.
• If you don’t have reviews online, create the narrative of what you want people to say and live that.
• Figure out ways to give your marketing dollars back to your patient.
• The most brilliant marketing strategy is to CARE. That’s the easy button.

References
Everything is Marketing by Fred Joyal
Get off the Treadmill Summit

Tweetables
“Things are simple, they’re just not easy.”
“People don’t get burned out because of what they do, they get burned out because they forget their why.” – Dr. Craig Spodak
“Success is 10% mechanics and 90% psychology.” – Dr. Craig Spodak
“People are rewarded in public for what they practice for years in private.” – Tony Robbins
“I’ve got the most brilliant marketing strategy ever… care.” – Gary Vaynerchuk

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Dental Practice Term Loans – Call 904-551-6090: HIPAA and OSHA Guidance with Jill Obrochta | Dental Marketing Guy Show



http://dentalmarketingguy.com/blog/jill-obrochta-dental-marketing-guy-show

Jill tells us how to stay HIPAA and OSHA compliant, offers advice on how you can protect yourself from government penalties and interference.

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the dental marketing guy and today it is a huge honor to interview a real HIPAA expert. We have Jill Obrochta and she is a 20 year plus veteran of the Clinical Dental Hygiene Arena who specialized inpatient motivation and chairside verbal skills. And now she’s considered one of the country’s top dental OSHA and HIPAA compliance experts. You’re going to want to hear what Jill has to say because the implications for your practice are huge. If you’ve ever known or heard about someone who’s been bitten by to hit the monster. Man, we’re talking about ten million dollar finds. We’re talking really, really big deal here, we’re going to talk about how to protect yourself, and in fact Jill has a special offer at the end of the interview for those of you who are interested in learning more about how to protect yourself from HIPAA and OSHA and how to be compliant. Really, really huge value we’re going to get into. Let me tell you a little more about Jill, she’s a compliance researcher, she’s a product developer and OSHA GHS and HIPAA training specialist. She’s an internationally published writer and educator for several top industry manufacturers including Pro Dentec Capital One, Waterpik Technologies, 3M ESPE, PGNE, and she is the founder of dentalenhancements.com. That’s the website, her own nationwide web based Education Company specializing in OSHA and HIPAA training, and she makes it easy. So she’s here to talk to us about her enthusiasm, about how you can protect yourself, protect your practice. The last thing we want is to have you build your dream practice and then have it crumbling down because of government intervention and penalties. So I’ve said a lot about this, but you know what I can’t talk nearly as well about the technical as you, Jill. How are you?

Jill: I’m doing awesome, Justin. It’s really nice to be here. I’m so excited to talk to your audience and it was great when I heard from you when you reached out, you know, my favorite topic is compliance and HIPAA is really the new OSHA. So there’s so many things that doctors need to be aware of. Not only the doctor, but also their team as well with regards to OSHA and HIPAA.

Justin: Excellent and you know I’ve done a little vetting of, you know. I’ve seen you on dental town. I’ve heard good things about you and I’d love to just dive into this. You know, where do we start? Let’s talk about, you know, what is HIPAA? What kind of history and evolution and meaning of HIPAA?

Jill: HIPAA, so HIPAA started in the 90’s and it really stands for Health Insurance Portability and Accountability Act of 1996. So right around that time when people were moving, you got transferred or you were moving. Insurance companies were making insurance policies skyrocketing price. So originally the president puts a cap on any insurance company being able to price gouge. Later it sort of morphed itself by the year 2000 to have a right to privacy. Many executives were going to interview for jobs and they were getting discriminated against if the big bosses were checking into their health history. Do they have any communicable disease and they were discriminated so, then the government intervened that, somewhere around 2003, all healthcare facilities including dental offices have to have patients sign a HIPAA Patient Acknowledgement form and really what this was, was a pledge from the doctor not to give away, sell their mark, their health information for marketing purposes like name, address, phone number. We were just getting into email, that sort of thing and today HIPPA protects any individuals- past, present, or future protected health information- PHI. There is a ton of acronyms in the HIPPA world. So PHI is what a doctor and his team really need to be aware of, they need to know what is HIPAA? What does that mean for the dental office? That’s a little bit of the history and the evolution of HIPAA but now it has changed and it accelerates so quickly. These days, you know when we think about 2003 we started with HIPAA signing simple forms, we’re going to keep everything private.

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