Dental Practice Term Loans – Call 904-551-6090: 5 Ways Google AdWords Will Help Your Healthcare Practice



If you’re a healthcare professional you probably went to years of school to be the best doctor, dentist, orthodontist, and more. Digital marketing probably wasn’t a main focus. That’s where Ollerton Marketing can assist your practice in gaining more patients and customers. Our pay-per-click expertise is niche focused toward the professional healthcare provider.

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Dental Practice Term Loans – Call 904-551-6090: Painless Medical Billing with Rose Nierman : Howard Speaks Podcast #40



A surprising number of dental procedures can be billed to medical insurance.  Listen as Rose Nierman talks about what can be billed and how to create claims that insurance companies will accept.

For a full transcript and discussion please visit, http://bit.ly/HowardSpeaks40

Rose Nierman is the founder and CEO of Nierman Practice Management. Rose laid the foundation for dentists billing medical insurance by writing the first medical billing manual for dentists. For the past 26 years she has been educating dental practices on sleep apnea billing for Dental Sleep Medicine, TMJ treatment, oral surgeries and other procedures. Nierman Practice Management’s comprehensive solutions include DentalWriter™ Software, CrossCode™ Online and Medical Billing Services.   Nierman Practice Management hosts leading national CE seminars for integrating unique services for patients, some of them life changing or even life-saving! Nierman’s SnoringIsntSexy.com assists dental practices with patient education and marketing. A physician referral protocol connects dentists with physicians for new medical/dental collaborations. Helping patients with bruxism, snoring & sleep apnea, head & facial pain, tooth replacements and TMJ disorders is tremendously rewarding for dental practices. Medical billing and documentation will become more and more important in dental practices with upcoming changes in the healthcare landscape.

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Dental Practice Term Loans – Call 904-551-6090: Does Facebook Advertising Work For Dentists?



Watch this video to see how I got 35 leads for one of my dentist clients in just 48 hours while only spending $100. I also used this same method to generate a pediatric dentist 25 new patients in December, and yes that’s new patients, not leads.

Contact me to see how I can do the same for your practice. Email me at smartashmarketing@gmail.com or visit my website at www.smartashmarketing.com. I’m also on Facebook at www.facebook.com/smartashmarketing. I look forward to hearing from you and bringing you more patients.

Transcription:

Lately there’s alot of buzz going around that you can’t make money on Facebook, Facebook is a scam and pretty much stay away from Facebook at all costs. If you believe this then you’re missing out on a ton of money and a huge opportunity for your business.

My name is Ash and I own a company that specializes in using Facebook ads to find dentists like you more customers. I created this short video to show you how I can help you make a bunch of money with pretty much any service that you offer.

Advertising on Facebook works but you suck at marketing. You don’t know what the hell you’re doing and you just need some help. You can’t just post a cute picture of a cat or a dog and expect people to buy your product or service, that’s absurd! I’m going to show you the exact process I used to generate 35 leads in just 48 hours while only spending a little over $100 for one of my dentist clients using nothing but Facebook ads. I’m going to show you how I generated these leads, converted 50 percent of clicks into leads and how I used retargeting to continue to bring in more leads. I’m not one of these gurus with corny music and a cheesy background that promises to teach you the five life hacks to Facebook advertising or whatever that trash is. I’m just a regular guy who is really good at selling stuff on Facebook. I spend thousands of dollars a month on Facebook ads, not only for my clients but for my own business. Everything that I’m about to show you is real. I did it. And besides referrals this is the only way that I generate new business is Facebook ads.

So how did I generate 35 leads in only 48 hours for my dentist client? Any good Facebook campaign starts with targeting, finding the people who are most likely to purchase your product or service. Every time someone likes a page on Facebook or they join any sort of group or attend an event as an advertiser I have the capability to target those people. Now, just because people like a specific page or product doesn’t mean they can afford it so I made the minimum age requirement 24 because hopefully by then they have a decent paying job. Now, once I identified around 100,000 potential customers I created this ad that showed up right in their Facebook newsfeed. Now let me explain to you why this is so powerful.

1) There’s a limited amount of coupons. Nothing motivates a person like fear of loss.

2) We’re answering the question, what’s in it for me? No one cares about your company, they want to know how you can benefit their life.

3) It’s very clear what I want the user to do.

Once the customer clicks on the ad I take them to a landing page. You’re going to notice a few things.

1) It looks awesome. I build every landing page custom to your business to match the ad and to make the page stand out which creates emotion, and people buy from emotion. It’s that simple.

2) There’s nothing on this page for them to do but download your coupon in exchange for permission to contact them. There are no distractions. There are no other tabs to click on, just one call to action. Over 50 percent of the people that landed on this page gave their email address and phone number. Industry norm for something like this is less than ten percent. Of the 50 percent of people who downloaded the coupon, another 50 percent scheduled an appointment within 24 hours.

I know we all have coupons for something that we have either kept in our wallet, lost or just never used. So how did I make them buy so fast?

1) the page I take them to immediately after they submit their email.

2) the three emails that I automatically send out following the download.

3) retargeting.

On the entire campaign, our cost per sell was about $3.38, that’s over a 30X return on our spend. I’m not even counting the offers we will run to them in the future, any future promotions, the people that they will refer, the people they shared it to, the branding just from getting their name out there and the lifetime value of that relationship we are creating with the customer.

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