Dental Practice Financing

Our guest Dr. Michael Ling will answers questions about Facebook funnels and how they are used to improve dental practices.

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Read More at http://dentalmarketingguy.com/blog/wonderist-agency-dental-marketing-guy-show/
Dental Marketing Enthusiasts meet to discuss how to have transparency and geometrically track ROI in your dental practice marketing efforts!

Transcript:

Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a couple of all-stars, in the area of Dental Marketing online. From Wonderist agency, we’ve got Laura Maly, and Michael Anderson.

Did I say that right?

Laura: Maly, yeah, well close enough. I don’t correct people

Michael: you got my name perfect though

Laura: yeah, yours is the hard one.

Justin: excellent. And it’s a huge honor to interview you, because we’re talking about something so important, and that has to do with tracking ROI in marketing, and let me tell you, there’s a lot of marketing companies out there, that are fly-by-night, and they don’t like this stuff. I was talking with Dr Christopher Phelps about it, and he was like “I make a lot of people nervous with my call tracker ROI” and so, you guys are about it though, you guys have your methods and are sure a holistic approach as well, and so, you invite that kind of tracker. For those of you dentists listener, this may be the most important aspect of marketing, because at the end of the day, what you do, may work for your practice it may work for another practice, and it may not, and the testing is what’s really important.

So tracking ROI that’s what we’re all about here. So first of all, how are you two?

Laura: good, ready to have a glass of wine, because it’s Friday, 3:45, so we’re getting there.

Justin: California Jamin’, am with ya!

Laura: yeah, you know all about the wine, you’re up north.

Justin: yeah, you know it’s like a wanna’ be Napa Valley here in San Luis Obispo, California.

Laura: I love, well for another conversation. But I love San Luis Obispo.

Justin: well Oprah called it the happiest place on earth

Laura: there you go, for adults, over 21.

Michael: it’s good enough for Oprah, its good enough for me.

Justin: alright so, let’s talk about, could you give me just a really quick background for those who haven’t heard of Wonderist agency; kind of like: what the idea is behind it? Why you started it? What you’re all about? What makes you different?

Laura: sure, we started 5 years ago, and we are a full service marketing agency for dentists. The agency was really born out of an insight on – had a friend graduate from dental school and he purchased a very large marketing package from a very well-known dental marketing agency, and he kind of looked at me and he said “I don’t know what to do know”, and I was in a unique position, having been doing local marketing for the 10 years prior to that for fortune 500 companies, to really take a very good look at it, and decide ‘here’s what you should do or not do’. So really I shepherded the duration of that contract through and when it ended, I ended up taking it on. And from there on out the idea was sort of born and then just in the last semi-recent past, we’ve moved into a full service model. So I’ll kind of let Michael tell that part.

Michael: Yeah, so I think really the key insight from sort of the first experience that Laura had, is that there’s a lot of frustration that dentists have when it comes to marketing. Often times they’ll have lots of different kinds of relationships, they have someone that’s doing their website, someone else that’s doing their SEO, some else that’s doing social media, someone that’s managing their grocery cart ad’s in the super store down the street, and they end up getting into this place we’re they’re like ‘I did not get into dentistry to have a second full time job managing my marketing’, and so often – and this is part of what we’re going to talk about today with tracking it – often times what happens is, it’s really tough to see where the marketing dollars are going and track the return, so there is a lot of frustration that we sort of discovered, both in that first relationship and since then. So I think as Laura said, sort of initially, she had the opportunity to work with a couple of clients initially, almost as a consultant, and then when we really came together, we turned Wonderist agency into a full service marketing agency, and the idea is that we’re able to, very efficiently bring everything in under one roof, and make sure that our practices’ marketing is working for them in a way that is consistent and track-able. So that’s really been our main goal.

So just to build that out a bit more, we do everything from, you know, print, anything with ink on it; mailers, newspapers, billboards, all the way to building beautiful custom WordPress websites, `we do SEO as well, we do google Ad-words, we do social media content management and advertising, we even do video and photo productions. So, kind of Soup to nuts – we do it.

Laura: you think of it, we can do it.

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Learn a fun fast and easy way to train your front desk at https://frontofficerocks.com/
Increase your patient experience and improve the profitability of your dental practice!

Read more at http://dentalmarketingguy.com/blog/laura-hatch-founder-front-office-rocks-interview-dental-marketing-guy-show/

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin the Dental Marketing Guy and today it is a huge honor to interview you, Laura Hatch, who is the founder and CEO of Front Office Rocks. You may have heard of this, frontofficerocks.com, the leader in web based front office training for dental practices. Front Office Rocks founded when Laura recognized the desire to share her success with her fellow dental practices. Laura earned her master in Organizational development, that’s interesting, from John Hopkins University and has worked with her husband, Dr. Anthony Hatch to start and grow two extremely successful dental practices. One outside of Baltimore and their current office in San Diego, California. That’s pretty close to me, that’s good.

Laura: Yeah, right. California West Coast.

Justin: Yeah, it looks like these have been really really successful and you know some of the training that you offer I’m sure you’ve been able to, you know, always love to talk to people that have worked in dental offices and whether their dentist or their front desks or they’re hygienists because they actually know what’s going on. They’re actually in the trenches. So I really love hearing for people that have started dental practices and run them successfully. You know you’ve authored articles for leading dental magazines, web based dental communities and I’ve seen you on dental town in the forums. Laura is a fellow of the American association of dental office managers. A national and international speaker for a leading authority on dental practice management. As well as state and local dental societies, study clubs and she’s an adviser to several companies in the dental community. So, wow, this is quite the introduction you, I’m just going to let you take the floor, Laura. How are you?

Laura: Well good, nice to talk with you. Thanks for having me on today, I appreciate it. I actually love everything that you do. You and I kind of started in the same area, the reason I started from Office rocks was because I think that so many dentists don’t think marketing works and I fully believe marketing works. I’ve had to, you know, fee for service offices. We average between 50 and 85 new patients a month but i think you’re not gonna get great return on investment if your staff’s not handling the phone as well so I love what you do and then I kind of balance that out on the front end because once, you know, you’ve got a postcard out or somebody seen some of your marketing, the next thing you do is you’re going to call your office and the people answering your phones need to be well trained to handling that. So I’m glad we’re talking about this, you know. Subject in the training that I offer.

Justin: So they want mediocre front desk training they shouldn’t contact you but if they want their front desk to rock.

Laura: Yes

Justin: Tell me a little bit about what you do to help the front office rock.

Laura: Yeah, so just like you said my husband’s a dentist so i kind of got thrown into office manager by default because my husband said “Hey you know once you run the back or the front and I’ll be in the back so when I got into dentistry in 2002. I mean just like now there’s not a lot of schools that you can go to, to learn how to be a front office manager. There’s not, you know, a lot of resources out there for us so I had to figure it out on my own and I know that a lot of dentists aren’t trained on the front office part of things so I started from Front Office Rocks with the hope to help the, you know, new employees. The ones coming into a dental office going “Okay how do I do this?” you know “How do I fill a schedule? How do I handle the phone calls? How do I do my daily job” You know. Dental offices aren’t like anything else. I mean they are their customer service and more in the serve industry but we really gotta learn the dental part of it so my goal is to help dentist and teams get their “How to’s” down to the front office, you know everything from that very first phone call to ask him for a referral and ask him to go online and do a review. Everything along the way is really what I focus in Front Office Rocks.

Justin: And maybe we can give the viewers maybe two or three quick tips as far as you know, just a short punchy version if there’s anything that our viewers can do to take action based on your training. What would two or three tips be for “I’m a dentist, I am watching the Dental marketing Guy Show and man, and it sounds great it sounds like you help dentists out? What do I do? What should I do with the first step?

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Dentists!

Do you find yourself executing marketing tactics for your practice but not yielding many positive results?

Well you might be guilty of 1 (or all) of these marketing mistakes ❌

I will breakdown 4 of the most common mistakes I see a number of dental practices doing. This information is meant to help you reevaluate your tactics with your team or marketing agency, and hopefully bring upon change to put you in a better position for success.

I hope you enjoy the information and if you have any questions, let us know below ⬇️.

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http://www.onlinedentalmarketing.com Bullseye Media is a full-service online dental marketing agency. From website design to search engine optimization (SEO) to managing dental blogs. We work with dentists coast to coast and in Canada. Read our testimonials on the website.

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Fred Joyal discusses the importance of collecting “real” marketing data and using it intelligently to grow your dental practice.

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For additional dental marketing advice, join Dental Marketing with Grace
www.facebook.com/groups/DentalMarketingWithGrace

At Identity Dental Marketing, we have seen that real results come from a collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We’re here for you! Just a few of the services we offer include:
• Marketing for Dentists and Dental Experts
• SEO Strategies from our Dental SEO Experts
• Custom Websites for Dentists and Dental Experts
• Dental Office Marketing Consulting
• Custom Content and Designs for Internet and Print Marketing

Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session!
https://www.IdentityDental.com
(847) 629-4646
Grace@IdentityDental.com

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