Dental Practice Term Loans – Call 904-551-6090: Get More New Patients Funneling Into Your Dental Office – Golden Proportions Marketing



Do you want to get more new patients funneling into your office and filling your schedule? Digital ads can help, but they’re only part of the solution.

Hi, I’m Xaña Winans, Founder and CEO of Golden Proportions Marketing, one of the largest and most experienced dental marketing agencies in the country.

Your online ads are actually the top level of a complete digital marketing funnel that leads new patients into your office. After attracting people with your ads, you need to convert them to leads, close the sale to convert them to patients, and then delight them so they keep coming back.

CONVERT your audience to leads with a landing page

Do you send all of your ad traffic to your website’s home page? That can be a big mistake. Unless your goal is to specifically increase your website traffic, most of your visitors will leave your site without taking action, wasting your ad budget and actually negatively impacting your site’s SEO.

Instead, send them to a landing page that is dedicated to getting those click-throughs to take the next step toward becoming a new patient. Just make sure your landing page offers something they really want or need. Then, make sure it keeps them focused on the action you want them to take. Capture their attention with visuals, clearly state the benefits of your offer, and give them a simple form that doesn’t ask for too much information.

CLOSE the deal with marketing automation

After your landing page form captures a visitor’s contact information and email address, you can use automated “drip” email campaigns to nurture your leads forward toward scheduling their first appointment. If you don’t already have email marketing software, take a look at inexpensive platforms like MailChimp and ConstantContact.

DELIGHT your new patients with customer service

If you did everything right and landed a new patient, all that’s left is knocking their socks off with great customer service so they’ll keep coming back.

Want to learn more about digital advertising? Be sure to check out The Ultimate Guide to Digital Advertising for Dentists. Click the link to get your free copy today!

Thanks for watching!

https://www.goldenproportions.com/the-ultimate-guide-to-digital-advertising-for-dentists/

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Dental Practice Term Loans – Call 904-551-6090: Should You Use Video? #28 | Dental Marketing Guy



http://dentalmarketingguy.com/blog/should-you-use-video/
This is video #2 in our 10 part series on how dental marketing has changed over the years. In this episode, we talk about the advantages of using professional dental videos for your dental website.

Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we’re talking about how marketing has changed over the years.

This video is designed to help dentist like you get a head start and finding actionable dental marketing ideas which will allow you to grow yourself the dream practice that you’ve always wanted. Number two, use video, remember when the internet was dial up? Those days are long behind us. Today video is faster, cheaper, and more expected than ever. If they’re anything like the majority of the dental marketplace your perspective dental patients spend vast amounts of time on YouTube. Promoting your practice and your team on video, you’re helping prospective patients get to know you. They’ll come to like you even before they’ve met you, they learn to trust you just as if they had met you face to face. In this digital age you literally can be in all places at all times through educational videos.

Meeting your patients in their living room, coffee shop, or anywhere else they may be, videos on their desktop or mobile device or tablet. this is the future, the best part of all is 99% of dentists will read this article or watch this video only to take zero action of those that do take action more than half of them will not hire a professional videographer and among those who do hire a professional video production company few of them will hire someone who specializes in dental video production. Think about it this way, when a prospective patient goes to Google they enter dentists in their name. What do they see? They see a website followed by another website followed by another website, one dental website after another, boring. What if in the middle of all that they come to your website and on your website is a beautifully crafted professional video of you and your team in your office displaying your company culture? You would be a categorically different dentist just because you have a categorically different dental website. By hiring someone who specializes in dental video choreography you can be categorically different from your peers.

http://dentalmarketingguy.com/blog/should-you-use-video/

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Dental Practice Term Loans – Call 904-551-6090: Direct Mail Marketing for Dentists: A 10-to-1 Return on Investment



Direct mail marketing for dentists is highly effective — just as Central Park West Dentistry! With dental recall postcards and mailers informing patients about upcoming promotions and new services, the New York City practice sees a 10-to-1 return on their investment!

Learn more tips on using direct mail marketing for dentists: www.postcardmania.com/dentaltips

See dental recall postcards and other designs that are currently working for our clients (plus you can request FREE postcard samples!): http://www.postcardmania.com/designs/dental-designs

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