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Dental Marketing Enthusiasts meet to discuss how to have transparency and geometrically track ROI in your dental practice marketing efforts!
Transcript:
Justin: Welcome to the Dental Marketing Guy Show, I’m Justin the dental marketing guy, and today we have a couple of all-stars, in the area of Dental Marketing online. From Wonderist agency, we’ve got Laura Maly, and Michael Anderson.
Did I say that right?
Laura: Maly, yeah, well close enough. I don’t correct people
Michael: you got my name perfect though
Laura: yeah, yours is the hard one.
Justin: excellent. And it’s a huge honor to interview you, because we’re talking about something so important, and that has to do with tracking ROI in marketing, and let me tell you, there’s a lot of marketing companies out there, that are fly-by-night, and they don’t like this stuff. I was talking with Dr Christopher Phelps about it, and he was like “I make a lot of people nervous with my call tracker ROI” and so, you guys are about it though, you guys have your methods and are sure a holistic approach as well, and so, you invite that kind of tracker. For those of you dentists listener, this may be the most important aspect of marketing, because at the end of the day, what you do, may work for your practice it may work for another practice, and it may not, and the testing is what’s really important.
So tracking ROI that’s what we’re all about here. So first of all, how are you two?
Laura: good, ready to have a glass of wine, because it’s Friday, 3:45, so we’re getting there.
Justin: California Jamin’, am with ya!
Laura: yeah, you know all about the wine, you’re up north.
Justin: yeah, you know it’s like a wanna’ be Napa Valley here in San Luis Obispo, California.
Laura: I love, well for another conversation. But I love San Luis Obispo.
Justin: well Oprah called it the happiest place on earth
Laura: there you go, for adults, over 21.
Michael: it’s good enough for Oprah, its good enough for me.
Justin: alright so, let’s talk about, could you give me just a really quick background for those who haven’t heard of Wonderist agency; kind of like: what the idea is behind it? Why you started it? What you’re all about? What makes you different?
Laura: sure, we started 5 years ago, and we are a full service marketing agency for dentists. The agency was really born out of an insight on – had a friend graduate from dental school and he purchased a very large marketing package from a very well-known dental marketing agency, and he kind of looked at me and he said “I don’t know what to do know”, and I was in a unique position, having been doing local marketing for the 10 years prior to that for fortune 500 companies, to really take a very good look at it, and decide ‘here’s what you should do or not do’. So really I shepherded the duration of that contract through and when it ended, I ended up taking it on. And from there on out the idea was sort of born and then just in the last semi-recent past, we’ve moved into a full service model. So I’ll kind of let Michael tell that part.
Michael: Yeah, so I think really the key insight from sort of the first experience that Laura had, is that there’s a lot of frustration that dentists have when it comes to marketing. Often times they’ll have lots of different kinds of relationships, they have someone that’s doing their website, someone else that’s doing their SEO, some else that’s doing social media, someone that’s managing their grocery cart ad’s in the super store down the street, and they end up getting into this place we’re they’re like ‘I did not get into dentistry to have a second full time job managing my marketing’, and so often – and this is part of what we’re going to talk about today with tracking it – often times what happens is, it’s really tough to see where the marketing dollars are going and track the return, so there is a lot of frustration that we sort of discovered, both in that first relationship and since then. So I think as Laura said, sort of initially, she had the opportunity to work with a couple of clients initially, almost as a consultant, and then when we really came together, we turned Wonderist agency into a full service marketing agency, and the idea is that we’re able to, very efficiently bring everything in under one roof, and make sure that our practices’ marketing is working for them in a way that is consistent and track-able. So that’s really been our main goal.
So just to build that out a bit more, we do everything from, you know, print, anything with ink on it; mailers, newspapers, billboards, all the way to building beautiful custom WordPress websites, `we do SEO as well, we do google Ad-words, we do social media content management and advertising, we even do video and photo productions. So, kind of Soup to nuts – we do it.
Laura: you think of it, we can do it.
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