Dental Practice Management | Do This Before You Spend A Penny On Marketing. It does not make sense to spend money driving new patients to your office if you don’t first know what happens at every single new patient inquiry. Are you tracking every call and web inquiry? Are you aware of exactly what happens with every potential new patient? Find out how to track and why to track these things before you waste money on marketing. Tracking is free and will dramatically increase your ROI on paid efforts because you can fix the holes new patients are falling through.
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