When you grow up the children of a dentist, with oral care a common topic at the dinner table, there’s a good chance you’ll go into the family business. But for Cody and Julian Levine, that didn’t mean dental school. Instead, the brothers founded Twice, a toothpaste brand that is taking on the giants of dental care.
Twice, which comes in two formulas—one for use in the morning and another for nighttime—does most of its marketing through Facebook and Instagram ads. But Twice really made its mark when the brothers’ business partner, singer Lenny Kravitz, went on Ellen to talk about the brand.
#ImWithTheBrand #Twice #Toothpaste
Subscribe to our channel! https://goo.gl/JpCqzs
↓↓ Leave a comment below ↓↓
Check out the original article here! https://bit.ly/2YU0tZU
Check out our full video catalog: https://goo.gl/Ky9LT8
Follow us on:
Twitter: https://goo.gl/U2sVPW
Facebook: https://goo.gl/G5DRR1
Instagram: https://www.instagram.com/adweek/
Reddit: https://www.reddit.com/user/AdweekMag
source