Jay Abraham – http://www.Abraham.com
If you and I were having a social conversation and the words, “you’ve got to meet my Dentist” were spoken…what would you think? Do my teeth look bad? Do I have bad breath? That’s the problem with generating referrals for a service business or professional practice…they tend to be reactive rather than Pro-active. A winning strategy is “Information Marketing” that can take on a viral component
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