This video explains ways in which dentists can use social media marketing as a tool to increase traffic, generate more new leads, and find their target audience. http://crawfordandobrien.com/get-quote/
Dental Success Summit 2015
Choose one as your primary source to post to and use a buffer app to post to multiple social sites simultaneously, saving you time. The best time to post to Facebook is between 1:00 p.m. and 3:00 p.m. for your post to gain the most traffic potential as this tends to be the time when the highest number of people interact on social media websites.
The fastest demographic interacting on social media also happens to be the target market for a number of dentists — baby boomers (55 or older).
Since people respond best to visuals, the best ads to include on Facebook are those with fun, cool images or videos. A native ad that includes a question and a call to action can be very useful since it doesn’t have the look of a traditional ad and is found within the news feed as opposed to elsewhere.
A successful marketing plan needs to have three primary components: lists, an offer, and copy. The lists include your target market, an offer is just that, offering a service, and the copy is the actual text that you use to convert people into patients.
There are a few ways to achieve this. One, upload your patient database. Roughly half of those patients use the same email on social media websites. Second, use a scraper tool to download their Facebook I.D.s with the goal of lowering your cost per click by fine tuning your target audience.
If you want to generate new patients while saving money on advertising, using social media tactics is the way to go. With a few simple tips, you can be well on your way to increasing traffic while converting new leads into new patients.
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