What is an appropriate marketing budget? Before you start watching the video, take a second, and think about what percentage of your revenue is invested in marketing in your dental practice.
Most often, dentists spend so much more on their marketing than they initially realize.
Watch till the end of the video, where I will share what percentage of your revenue should be allocated for an appropriate marketing budget.
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Tune in to the full podcast from here: https://bit.ly/2JO5jDK
– Find me on Facebook: https://www.facebook.com/Garycharlestakacs
– Read more on my blog: https://www.thrivingdentist.com/blog/
– Visit my website for more podcast episodes to help you create a thriving dental practice: https://www.thrivingdentist.com/podcast-show/
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On Feb. 2, 2017, students from Calvin M. Rodwell ES in Baltimore visited the National Museum of Dentistry at the University of Maryland School of Dentistry.
Dental Consultant and Inspirational Speaker on how you can build your practice by applying basic, step by step business growth solutions to your dental team.
Today your clinic is more than just a brick and mortar building and high-tech dental equipment. You are being watched every day online and how you look impacts the number of new patients you will see. Digital Marketing Tips for Every Dental Clinic
This is the first session of my Dental Marketing course! It’s 100% free, enjoy the video and let me know your feedback as well.
Thank you so much for your time and looking forward to meeting you all 🙂
For Dr. Brandon Campbell, dentist direct mail was a way to get patients in the door of his new practice, Peak Family Dentistry & Orthodontics. It did that, for sure, but it also bolstered his online presence! Watch the video above to see what makes his dental marketing campaign so successful!
Want more? Check out our 9 best dental marketing tips here: www.postcardmania.com/dentaltips
See dentist direct mail that is currently working for our clients (plus you can request FREE postcard samples!): http://www.postcardmania.com/designs/dental-designs
Hi guys welcome back to Sharky shark a channel with fun entertaining video for kids and family! I mainly focus on Toca Life but also do a variety of other games!
http://www.acceleratemypractice.com/
Dental Internet Marketing
Again, today we had special guest Dale Warner to continue our conversation on internet marketing. Dale first suggested that his grandmother be able to figure out what your business does from looking at your website in 15 seconds or less. If she can’t, she will most likely look for her solution elsewhere. Similarly, he referenced a study from Stanford that stated that 43% of website conversion was attributed to look and feel of a website. It is amazing, and yet not really surprising, that people pass judgement on a company that quickly based on the appearance of the website. What is important to note is that the patient isn’t making a decision to come to you based on your clinical skills, because they can’t tell what those are. He then showed a before and after of a company’s website that was a past client of his. Anyone who sees this site won’t be surprised to hear that their conversion rate grew. Now, it grew 500%!!! They didn’t have any increase in web traffic, just that many more people converted, meaning they contacted the company about using their services. That is amazing growth! I obviously have no idea how many people visit your website, but imagine if it is 100 per month and right now you get 10 new patients from it, can you imagine the impact if conversion grew to 70 per month?
We then discussed, in more detail, the volume of web searches for terms in Denver. It blows me away the difference in search volume for “denver dentist” vs “denver dentists”. What was also interesting was the search volume for certain procedures, like implants. Now, if your website doesn’t contain terms for many of the procedures you do, you are probably missing opportunities. People don’t search for a dentist, they search for a solution to their problem!!! Is your website configured to lead people looking for solutions to you?
Year-End Thoughts
As I reflect upon the past year and my time with all of you, I find myself very grateful to have been able to have met you all. I always do my best to live in the moment rather than be distracted by outside “noise” at every moment. Now I don’t claim to be perfect at this, but do find greater satisfaction with everything I do as a result of it. I also find myself reflecting upon my business and looking toward what I want to do differently in 2013. I would suggest you take some time through this busy holiday season to do the same.
I read this quote over the weekend that I think can apply to all of us in our personal lives as well as business lives and thought it would be a good note to end the year on –
“The only limitation to the impact is your imagination and commitment” ~ Tony Robbins.
http://dentalmarketingguy.com/blog/top-dental-seo-factor-dental-marketing-blog/
Today the Dental Marketing Guy talks about the top dental SEO factor.
Transcript:
Hey guys welcome to the Dental Marketing Guy Show, today the number one Dental SEO factors. We have a great episode today!
Today we’re discussing the #1 factor in Dental SEO!
I’ll cut straight to the chase. The #1 factor in getting your website to outrank other dental websites comes down to one little word: COMPETITION! As anything you’d to expect where rankings are involved, SEO is a comparative contest. If you’re in a dental practice which is one of 2 in your town, SEO is not required. SEO is the LAST thing on your mind, in fact. But if you’re a cosmetic dentist in New York, you’re in for a footrace. So we can talk about back links and title tags and blogging and blah blah blah until we’re blue in the face. But at the end of the day the only thing that matters in SEO is whether or not it’s making your phone ring. All the technical jargon is nice to hear in order to make sure your SEO professional knows what he’s talking about, but here’s the harsh reality every dentist needs to face right here and now… if you’re unwilling to do what other dentists are willing to do… that’s it. You’re done. That goes for SEO, that goes for how you answer the phone, that goes for how the office smells, that goes for the way you give a shot, I mean forget about SEO for a minute and let’s talk about the realities of dental marketing. Everything you do and DON’T to is marketing. SEO is just one of those things which you have to decide: is this something which I’m willing to outperform other dentists on?
Anyone who knows my dental marketing philosophy understands that I don’t believe you’re actually competing against other dentists. What you’re competing with is Las Vegas, Mercedes, superfluous spending. But when it comes down to SEO, yes you’re absolutely competing with other dentists and in everything you do you have to remember that if another dentist is willing to do it, you need to either outperform that dentist on the same playing field, or you need to outperform them in another way.
The key to developing a comprehensive SEO strategy is to FIRST develop an idea of how hard your fellow dentists are willing to fight for that top few spots on Google. If you contact me for a comprehensive analysis of what you’re up against, that’s a great first step. Contact me if you’d like to find out more about your unique search situation.
As always, please subscribe to my YouTube channel for more updates on how you can take your search engine rankings to the next level!
