Month: September 2020

Content is king as far as social media is concerned.Emotionally engaging, shareable content , content which touches the heart! That’s the kind of content that does well on social media.In your dental practice team stories, patient stories and stories that show the culture of your practice is what you should display in your social media pages.

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When you grow up the children of a dentist, with oral care a common topic at the dinner table, there’s a good chance you’ll go into the family business. But for Cody and Julian Levine, that didn’t mean dental school. Instead, the brothers founded Twice, a toothpaste brand that is taking on the giants of dental care.

Twice, which comes in two formulas—one for use in the morning and another for nighttime—does most of its marketing through Facebook and Instagram ads. But Twice really made its mark when the brothers’ business partner, singer Lenny Kravitz, went on Ellen to talk about the brand.

#ImWithTheBrand #Twice #Toothpaste
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I am the Host of the #1 dental podcast, the Thriving Dentist Show, where I share actionable and practical tips with my listeners weekly & guide them in creating a thriving & profitable dental practice.

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If you’re a dentist who wants to grow your practice, then schedule your Practice Growth Call today! Learn more: https://get.smartboxdental.com/practice-growth-call/
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This week on “A Minute Or Two With Colin Receveur” – Dentists Shouldn’t Count On Pent Up Demand This Time
Key Highlights:
– Anytime there’s a closure in your practice, whether it’s Christmas vacation or July 4, or the COVID crisis we just came out of, there’s a certain amount of pent up demand that’s going to occur once your practice reopens.
– And you’ve seen this. You’ve seen this through the holidays and vacations that you’ve taken over the years when you come back, the schedule is busy.
– I think during this latest COVID crisis, there was a little bit of a hope, a big hope, that the closure would lead to a significant amount of pent up demand.
– And we have just not seen that materialize, and it also wasn’t our prediction to start with.
– Generally, pent up demand doesn’t exist in dentistry for a couple of reasons.
– First, is oftentimes the hygiene schedule, aside from blocking out spots for new patients and emergencies, is already pre-scheduled out through that reopening period.
– So, there is no capacity to incur additional demand unless you’ve got open chairs and you’ve already had holes in your schedules.
– Secondly, coming out of this crisis, there is going to be a measure of pent up demand – of emergencies and elective and treatment that was put off prior – that now patients are going to come back and need to get completed.
– And there’s going to be a certain curve that occurs where you reopen and then pent up demand occurs.
– But then we get back to a level playing field or even declined trend from where the effects of the shutdown start to set in.
– And being able to be very nimble, and make sure that you can keep your labor calibrated to your current level of collections.
– Make sure that the business is operating in the current reality.
– If you’re still operating how you were pre-COVID-19, you’re going to have a significant amount of struggles, profit and cash flow moving forward here.

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Accounting for Small Businesses can be tedious and time consuming. Let’s make bookkeeping simple and easy. There are things that I have learned over my many years of being an Entrepreneur and while running two dental practices, that can help you today. Don’t do things the hard way, let’s maximize your time and efforts so you can focus more on things you enjoy. Make sure to comment below: BOOKKEEPING 101 to be entered into a special drawing that the winner will be named in next Friday’s video. If you would like to be alerted to future videos make sure to Subscribe and Hit the Like & Bell button.
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Thank you for watching!
Take care,
Michelle Hougland

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If you want dental patients to love your office and trust your recommendations, we recommend training your team on the “Why”, the “What” and the “How” behind their actions. Join us for a sneak peek from our last live virtual workshop while we cover the “what” of the patient experience.

Want to join us for a live virtual workshop? We’re covering hiring and training new to dental employees https://frontofficerocks.com/2020-live-events/

This event will inspire you and challenge you to change the way you hire and train new to dental employees in your practice. Don’t just settle for the status quo or the way it’s always been done. Let us help you implement change.

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