Month: June 2020

Dental Practice Marketing Agency | https://www.weomedia.com | 888-246-6906
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Join CEO and Founder of Enspire Dental Opportunities, Melissa Calway for today’s video on Sterilization & Returning to normalcy post COVID-19 in your Dental Office.

In this 30 minute video Melissa speaks virtually to Chantel Costa, Dental Consultant specializing in IPAC and Infection Control and Owner of CC Consulting, on the following topics:

– How to handle all of the information coming in regarding COVID-19
– What is the Dentist’s role as an employer
– Are Dentists permitted to provide treatment currently
– What should dentists do if a patient reports to having COVID-19 related symptoms
– What type of physical barriers are needed to protect staff and patients
– Suggestions regarding patient management
– What’s the NEW normal

Connect with Melissa:
Website: www.EnspireOpportunities.com
E-Mail: info@EnspireOpportunities.com
Phone: 800-896-2394
Instagram: enspiredentalopportunities
Facebook: @enspiredentalopportunities
Linkedin: https://www.linkedin.com/in/melissa-c…

Join the Enspire Network!
www.EnspireOpportunities.com/Signup

Melissa Calway’s BIO:
Melissa is the Founder and CEO of Enspire Dental Opportunities, a full service Dental Recruitment Agency that helps dental professionals find permanent and temp roles across Canada. She is a visionary and entrepreneur with a strong flair for execution with a vast and diverse background in recruitment, leadership, team building, culture development, public speaking, training and development.
In addition to being the CEO of Enspire Dental Opportunities, Melissa is an accredited Business and Relationship Marketing Coach, Global Speaker and Trainer. In her previous career she achieved the highest level of achievement in her company amongst hundreds of thousands of global distributors. Her commitment to her business and her clients resulted in numerous company awards as well as being featured in company Awards and Recognition Magazines and Network Times Magazine; a globally distributed magazine for Entrepreneurs and Network Professionals. Melissa’s achievements gave her the coveted opportunity to speak in Las Vegas at “The Most Powerful Women In Network Marketing” in front of over 6000 entrepreneurs from around the globe. Melissa prides herself on continuing to improve, learn and grow herself, but more importantly improving the lives of others around her.

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http://www.acceleratemypractice.com/amp-tv
Today we had the pleasure of a special guest, Carlos Hidalgo. He is the CEO of Annuitas Group (www.annuitas.com), a company that specializes in B2B marketing for fortune 500 companies. Carlos himself has been recognized as one of the 50 Most Influential People within Sales Lead Management for the past 3 years. It was great having his vast experience within the marketing field to share with us.

We get many phone calls from people regarding how to best attract or market to new patients, so this is a very hot topic within dentistry. Carlos made an interesting comment really early on in the discussion based on the marketing he has had sent to him, he said that it appeared that most of the marketing being sent appeared to be what the doctor would be interested in vs. what a patient might be interested in. Meaning, we need to understand what motivates a patient to either go to a new dentist or change dentists. Often many doctors assume the patient is simply looking for a deal, and of course some are. Carlos still keeps in touch with his dentist of 20 years ago and said if he lived within an hour and half, would travel that far to still be his patient. His old dentist obviously left quite an impression on him. I found it interesting that he didn’t comment at all on his current dentist and thus assume perhaps this person hasn’t left as much of an impression on him. We all understand that it is truly a relationship business, the question is how can we communicate this via marketing to our prospective patients? Carlos, felt that the message was the key to any successful marketing campaign.

Mr. Hidalgo also made an interesting comment about people seeking a referral via Social Media. I thought this was pretty profound. As prevalent as social media is, people are still seeking a referral, thus it is still a referral based business. Of course in some cases people do pick a doctor via just a marketing piece, but I would contend that the majority of the time we still need to seek a referral, perhaps via social media.

Yet another profound comment he made was that no one channel should be the entire marketing plan. As he put it, “don’t put all your eggs into one basket.” I know far too many people that are planning and staking their marketing future on Facebook and while I think it can be a good resource, if your read the article I posted on my blog last week, it can’t be your only outlet! (Last week’s blog on FB)

We then turned toward a leadership conversation as clearly he has a lot of experience in this area. Often I hear from doctors that they love doing dentistry but struggle with the leadership side of their business. My question to him was to describe his journey from a very small company to a much larger one and what advice would he give to anyone going through the same journey? When he started his own business, it was very small at the time and as he put it, he did it all. What he has had to learn was to delegate and actually relinquish the control in the process. He used to struggle with really letting go of the control of certain tasks and now enjoys seeing his people grow within their skills and blossom into more than they were before. One challenge he experienced in this process was to check his ego. I suspect what he meant by that was he used to feel that he was the best at every job. Clearly as his company grew, he could no longer keep that attitude and has had to hire people to replace himself for many of these responsibilities. His advice to all doctors was to check your egos and lead your team rather than doing it all yourself.

It was an absolute pleasure to have him on the show and perhaps we can bring him on again with a more pointed conversation about marketing dental practices. It would be interesting to actually review some marketing pieces and essentially do a case study for a client, but that is a topic for another day.

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Meet the Pioneer of Dental Trade Industry in India Dr. B. Subashchandra Shetty, a man with the only vision to provide affordable Dentistry to everyone. He is also the founder and Chairman of the group Confident Sales India Pvt Ltd which is a one stop shop for all your dental needs.
As the name suggests all the activities of the group companies are centred on dentistry. What forms the bedrock of this mighty foundation is again the motto and his sole vision “Providing world Class dental equipment and services to the Indian Public at large at an affordable cost.
Truly, Dr. B. Subashchandra Shetty is a man of others. His guiding principles, his decades of experience have completely revolutionized the kind of dentistry India used to practise and the kind of Dentistry which is at Present.
Its due to his efforts and Leadership that the Association of Dental Industry and Trade of India has been successful in organizing EXPODENT shows around India. A place where one can buy, sell, network amongst National & International Dental Professionals. Its due to EXPODENT’S the entire Dental Fraternity received a single Platform to interact with world leaders in Dentistry.
Life is full of crests and troughs. Dr B.S. Shetty’s life wasn’t any easy. It’s because of his honesty, sincerity, dedication and the vision that Confident Dental Equipment’s Ltd commenced its operations from 1978. What started out as a small unit manufacturing just a few dental chairs are today a mammoth, world class, awe inspiring institution that churns out not just dental chairs, but a wide range of dental laboratory and clinical equipment’s, medical equipment’s and hospital furniture of the highest quality standards. With his foresight and perspicacity, Dr. Shetty saw the need to consolidate his efforts and thus established Confident Electronics to manufacture the electronic components for the dental equipment’s.

If these two companies are associated with the manufacturing aspect, Dr. Shetty did not neglect the service part of his vision and Thus, came into being Confident Dental Laboratory which provides world class oral rehabilitation appliances like Dentures. Confident Dental Care is the latest entrant to the Confident Dental stable. Equipped with more than 30 dental chairs, Confident Dental Care is a dental super speciality hospital providing advanced oral care and rehabilitation in all areas of dentistry like orthodontics, maxillo-facial surgery, periodontics, pedodontics etc with a team of highly qualified, trained dental surgeons.

Confident Sales India Pvt Ltd- CSIPL is another prominent member of this group. This is primarily a trading organization which is involved in import and sale of dental materials, instruments and consumables. Here again, the driving principle is to make available the globally prevalent best practices, materials, consumables and dental accessories to the dental fraternity like Laser treatment devices, Imaging systems like Panoramic, CBCT etc, dental implants from world leaders like MIS- Israel, NSK-Japan rotary hand held devices like hand pieces and many more.

Hear him share his thoughts with our Journalist at the Karnataka Dental Exhibition 2019 where he speaks about the Scope of Dentistry in the days to come, Digital Dentistry in India and his Valuable message for the Upcoming Dentists. “Your Patients are your Marketing Managers” is the strongest message we take up from Dr.B.S.Shetty.

#Dentistry

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Have you subscribed to my YouTube channel?

If you haven’t already done so, take a look at my channel where I post brand new videos every month or so, full of tips and tricks on how to successfully attract new patients to your practice with digital marketing.

I talk about some of the best Facebook, Google & Website trends and necessary tactics that you need in order to grow your patient base in this ever-changing industry.

You can also watch my helpful Q&A videos that answer some of the most popular questions and hurdles that all practices come up against.

My mission is to reach as many people as possible and share my knowledge with the world! I want to be the #1 dental marketing guy and resource for practices who want to attract more new patients and to help people reach their full potential.

I appreciate your support!

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Dentists around New Jersey face a new normal as they reopen during the COVID-19 era. This is how one office is adapting.

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This month’s meeting of The Dental Marketing Club looks at conversion optimisation and how you can get more patients converting from your dental practice website.

This video looks at:

✔ Content that keeps people on your site and encourages conversions
✔ How to make your site easy to navigate
✔ Calls to action for each stage of the purchase decision-making process
✔ How to use multiple calls to action in various formats
✔ Using videos to increase conversion rates
✔ Which website design format is best?
✔ How to use social proof to increase conversions

The club meeting is free, simply visit the club page at 1 PM on the 2nd Thursday in every month…

See you then

Visit https://www.facebook.com/groups/dentalmarketingclub/

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